Indian Journal of Marketing

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Supply Chain Management: A Customer Focus Approach


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This paper deals with the exploratory concept of supply chain management (SCM). It emphasizes on customer service in supply chain management for building effective supply chain network. The customer service elements are a major part for improving the performance of an enterprise. In order to achieve this, a total system perspective is necessary for analysis of activities. It also focuses the need and want of customer to balance the business portfolio. This paper describes a formal system analysis utilizing merchandising philosophy.
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  • Supply Chain Management: A Customer Focus Approach

Abstract Views: 165  | 

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Abstract


This paper deals with the exploratory concept of supply chain management (SCM). It emphasizes on customer service in supply chain management for building effective supply chain network. The customer service elements are a major part for improving the performance of an enterprise. In order to achieve this, a total system perspective is necessary for analysis of activities. It also focuses the need and want of customer to balance the business portfolio. This paper describes a formal system analysis utilizing merchandising philosophy.