Indian Journal of Marketing

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Meal Experience: Mapping The Mind of The Indian Customers, An Application of Artificial Neural Network


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In India, meal research is considerably less represented in academic journals. Though abundant books & articles are available pertaining to culinary recipes, food critique, Indian culinary history etc, meal experience research in Indian context is negligible. The objective of this research was to identify critical predictors, which exert influences on satisfaction, repurchase decision and recommendation behaviour of the Indian customers.
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  • Meal Experience: Mapping The Mind of The Indian Customers, An Application of Artificial Neural Network

Abstract Views: 161  | 

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Abstract


In India, meal research is considerably less represented in academic journals. Though abundant books & articles are available pertaining to culinary recipes, food critique, Indian culinary history etc, meal experience research in Indian context is negligible. The objective of this research was to identify critical predictors, which exert influences on satisfaction, repurchase decision and recommendation behaviour of the Indian customers.