Indian Journal of Marketing

Open Access Open Access  Restricted Access Subscription Access

A Study on Customer Service of a Government Venture in the Present Scenario


Affiliations
1 Head, Department of Commerce, Katwa Bharati Bhaban, West Bengal, India

   Subscribe/Renew Journal


The paper deals with the study of customer service offered by a Head Post Office, a government venture, establishes and run by the Central Government of India. The study is purely based on primary data and empirical evidence. A questionnaire has been prepared and used to collect the opinion of the respondents. Conclusions have been drawn on the basis of tabulation, classification and analysis of data with help of statistical techniques. The study reveals that customer service of the studied post office is somewhat satisfactory. There is some scope and need to improve the service to reach the excellent level.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 219




  • A Study on Customer Service of a Government Venture in the Present Scenario

Abstract Views: 219  | 

Authors

Amit Kr. Chakrabarty
Head, Department of Commerce, Katwa Bharati Bhaban, West Bengal, India

Abstract


The paper deals with the study of customer service offered by a Head Post Office, a government venture, establishes and run by the Central Government of India. The study is purely based on primary data and empirical evidence. A questionnaire has been prepared and used to collect the opinion of the respondents. Conclusions have been drawn on the basis of tabulation, classification and analysis of data with help of statistical techniques. The study reveals that customer service of the studied post office is somewhat satisfactory. There is some scope and need to improve the service to reach the excellent level.