Indian Journal of Marketing

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Marketing as a Strategic Tool in Veterinary Clinics of Small Animals


Affiliations
1 FKB, Fundação Karnig Bazarian, Faculdades Integradas de Itapetininga, Itapetininga, São Paulo, Brazil
2 UNESP, Universidade Estadual Paulista , Faculdade de Ciências Agrárias e Veterinárias de Jaboticabal, Jaboticabal, São Paulo, Brazil
3 UNESP, Universidade Estadual Paulista, Faculdade de Medicina Veterinária de Araçatuba, São Paulo, Brazil
     

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This survey was conducted from October 2012 to July 2013 in order to highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good services in this segment strengthen the image of both the professional and the company in such a competitive market nowadays. Initial service, technical support, and post customer service strengthen the bond of client-Service provider that forms lasting partnerships and disseminates free of charge, through word of mouth, the activities offered and the way they are provided when the quality is good and exceeds expectations of customers.

Keywords

Veterinary Marketing, Small Business Marketing, Entrepreneurship

Paper Submission Date : February 6, 2015 ; Paper sent back for Revision : June 18, 2015 ; Paper Acceptance Date : September 22, 2015.

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  • Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

Abstract Views: 206  |  PDF Views: 0

Authors

José Antonio Soares
FKB, Fundação Karnig Bazarian, Faculdades Integradas de Itapetininga, Itapetininga, São Paulo, Brazil
André Luiz Baptista Galvão
UNESP, Universidade Estadual Paulista , Faculdade de Ciências Agrárias e Veterinárias de Jaboticabal, Jaboticabal, São Paulo, Brazil
Katia Denise Saraiva Bresciani
UNESP, Universidade Estadual Paulista, Faculdade de Medicina Veterinária de Araçatuba, São Paulo, Brazil

Abstract


This survey was conducted from October 2012 to July 2013 in order to highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good services in this segment strengthen the image of both the professional and the company in such a competitive market nowadays. Initial service, technical support, and post customer service strengthen the bond of client-Service provider that forms lasting partnerships and disseminates free of charge, through word of mouth, the activities offered and the way they are provided when the quality is good and exceeds expectations of customers.

Keywords


Veterinary Marketing, Small Business Marketing, Entrepreneurship

Paper Submission Date : February 6, 2015 ; Paper sent back for Revision : June 18, 2015 ; Paper Acceptance Date : September 22, 2015.




DOI: https://doi.org/10.17010/ijom%2F2015%2Fv45%2Fi12%2F84009