Determinants of Satisfaction with Destination Attributes-An Empirical Study of Udaipur, Rajasthan

Purpose: The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan.

Design: An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists.

Findings: Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes.

Management Implication: The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organisations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.