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Organisational Commitment and Employees' Intention to Adopt New Technologies


Affiliations
1 James Madison University, Harrisonburg, United States
2 Texas Tech University, Lubbock, United States
     

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This study focused on examining factors influencing employees' intention to adopt new technologies at work. In particular, Theory of Planned Behaviour and Technology Acceptance Model were used to test relationships between subjective norm, perceived behavioural control, perceived usefulness, and perceived ease of use and employees' intention to adopt new technologies. In addition, the mediation effect of affective organisational commitment between factors and intention was investigated.

The Qualtrics panel was used to test the hypotheses, and the data were collected from 245 full-time hospitality employees working in the United States. Results indicated that subjective norm, perceived behavioural control, perceived usefulness, perceived ease of use, and affective organisational commitment positively influence organisational commitment. Additionally, affective organisational commitment mediates the relationship between subjective norm and intention to adopt new technologies.

These findings can help hospitality professionals understand what influences employees' intention to adopt a new technology. A discussion of implications, limitations, and the recommendations for future research are included.


Keywords

New Technologies, Intention to Adopt New Technologies, Hospitality Industry, TAM, TPB.
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  • Organisational Commitment and Employees' Intention to Adopt New Technologies

Abstract Views: 270  |  PDF Views: 0

Authors

Jung-In Bae
James Madison University, Harrisonburg, United States
Jun Mo Kwon
James Madison University, Harrisonburg, United States
Tun-Min Jai
Texas Tech University, Lubbock, United States

Abstract


This study focused on examining factors influencing employees' intention to adopt new technologies at work. In particular, Theory of Planned Behaviour and Technology Acceptance Model were used to test relationships between subjective norm, perceived behavioural control, perceived usefulness, and perceived ease of use and employees' intention to adopt new technologies. In addition, the mediation effect of affective organisational commitment between factors and intention was investigated.

The Qualtrics panel was used to test the hypotheses, and the data were collected from 245 full-time hospitality employees working in the United States. Results indicated that subjective norm, perceived behavioural control, perceived usefulness, perceived ease of use, and affective organisational commitment positively influence organisational commitment. Additionally, affective organisational commitment mediates the relationship between subjective norm and intention to adopt new technologies.

These findings can help hospitality professionals understand what influences employees' intention to adopt a new technology. A discussion of implications, limitations, and the recommendations for future research are included.


Keywords


New Technologies, Intention to Adopt New Technologies, Hospitality Industry, TAM, TPB.