Journal of Hospitality Application and Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Promotion of Tourist Destinationsin Conflict through Restoration Practices; A Study of DMOS


Affiliations
1 Research Scholar, School of Management Studies, Sri Satya Sai University of Technology and Medical Sciences, Bhopal, Madhya Pradesh, India
     

   Subscribe/Renew Journal


DMOs play a pivotal role in grabbing attention of tourists towards the On Ground and in house restoration practices adopted by the stakeholders in the promotion of destinations plunged in the conflict. The study helps to find out the perception of different restoration practices adopted by the governmental DMOs in promoting the conflict destinations in Jammu and Kashmir. In this paper the researcher collected the data from the hotels and destination management organizations of Jammu and Kashmir. The analysis part includes descriptive analysis (mean, standard deviation). The purpose of this study is to know about the role of DMOs in promotion of tourist destinations which are in plunged in the conflict situation. After the analysis of data it was found that celebrity endorsement and social media involvement has lead positive role towards promotion and restoration of destinations plunged in the conflict like situations

Keywords

Conflict, Tourist Destinations, Restoration Activities and Promotional Strategies
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anderson, B., Prideaux, B., & Brown, G. (2007). Responding to the crises of 2001: The Australian experience. In Crisis Management in Tourism, edited by E. Laws, B. Prideaux, and Chon, K. Wallingford: CABI. Boulding, K. E. (1956). General systems theory: The skeleton of science. Management Science, 2(3), 56-68.

  • Brinton, M. H., & Provan, K. G. (1998). Measuring network structure. Public Administration, 76, 387-407.

  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116.

  • Britton, S., & Clarke, W. eds. (1987). Ambiguous alternative: Tourism in small developing countries, Suva, Fiji: University of the South Pacific. [Google Scholar] ●● Beirman, D. (2003). Restoring tourism destinations in crisis: A strategic marketing approach. CAUTHE 2003: Riding the Wave of Tourism and Hospitality Research, 1146.

  • Beirman, D. (2003). Restoring tourism destinations in crisis: A strategic marketing approach. CAUTHE 2003: Riding the Wave of Tourism and Hospitality Research, 1146.

  • Beirman, D. (2011). BEST education network think tank V keynote address: Marketing tourism destinations from crisis to restoration. Tourism Review International, 10(1/2), 7-16.

  • Carlsen, J. C., & Hughes, M. (2008). Tourism market restoration in the Maldives after the 2004 Indian Ocean tsunami. Journal of Travel & Tourism Marketing, 23(2-4), 139-149.

  • Carlsen, J. C., & Liburd, J. J. (2008). Developing a research agenda for tourism crisis management, market restoration and communications. Journal of Travel & Tourism Marketing, 23(2-4), 265-276.

  • Causevic, S., & Lynch, P. (2013). Political (in) stability and its influence on tourism development. Tourism Management, 34, 145157.

  • Coombs, W. T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-176.

  • Drabek, T. E. (1995). Disaster responses within the tourist industry. International Journal of Mass Emergencies and Disasters, 13(1), 7-23.

  • Park, D., W., Kim, W. G., & Choi, S. (2018) Application of social media analytics in tourism crisis communication. Current Issues in Tourism, 22, 1-15.

  • Edmunds, L. (2011). The development of tourism in post conflict destinations. An Academic Literature Review, September 2011.

  • Koc, E., & Bozkurt, G. A. (2017). Hospitality employees’ future expectations: Dissatisfaction, stress, and burnout. International Journal of Hospitality & Tourism Administration, 18(4), 459-473.

  • Grangsjo, Y. F. (2003). Destination networking: Competition in peripheral surrounding, International Journal of Physical Distribution & Logistics Management, 33(5), 427-448.

  • Faulkner, B. (2001). Towards a framework for tourism disaster management. Tourism Management, 22(2), 135-147.

  • Floyd, G. M., Pennington, H., Grey, L. & Thapa, B. (2003). The effect of risk perceptions on intentions to travel in the aftermath of September 11, 2001. Journal of Travel and Tourism Marketing, 5(2-3), 19-38.

  • Huang, J. H., & Min, J. C. H. (2002). Earthquake devastation and restoration in tourism: The Taiwan case. Tourism Management, 23(2), 145-154.

  • Henderson, J. C. (2007). Tourism crises: Causes, consequences and management. Routledge.

  • Kulcsar, B., & Bokor, J. (2012). Model restoration anti-windup control for linear discrete time systems with magnitude and rate saturation. Proceedings of the American Control Conference (pp. 1543-1548).

  • Çakar, K. (2018) Critical success factors for tourist destination governance in times of crisis: A case study of Antalya, Turkey. Journal of Travel & Tourism Marketing, 35(6), 786-802.

  • Speakman, M. (2017) A Paradigm for the twenty-first century or metaphorical nonsense? The enigma of complexity theory and tourism research. Tourism Planning & Development 14(2), 282-296.

  • Mitchell, J. C. (1969). The concept and use of social networks. In Social Networks in Urban Situations, Edited by: Mitchell, J. C. Manchester: University of Manchester Press.

  • Moreno, J. (1934). Who shall survive? New York: Beacon Press.

  • Murphy, P. E., & Bayley, R. (1989). Tourism and disaster planning. Geographical Review, 79(1), 36-46.

  • Najar, A. H., & Hamid Rather, A. (2020). Mediating role of guest’s attitude toward the impact of UGC benefits on purchase intention of restaurants; Extending social action and control theories. Journal of Foodservice Business Research, 1-25. doi:10.1080/15378020.2020. 1842958

  • Najar, A. H., & Saini, G. K. (2018). Reimaging conflict exhibited destinations (CED) through recovery marketing strategies. JOHAR, 13(1), 16.

  • Najar, A. H., Rather, A. H., & Mir, M. A.(2020). An assessment of tourists’ risk perceptions visiting conflict zones: A study of the Kashmir Valley. African Journal of Hospitality, Tourism and Leisure, 9(2), 1-16, 3

  • Novelli, M., Morgan, N., & Nibigira, C. (2012). Tourism in a post conflict situation of fragility. Annals of Tourism Research, 39(3), 1446-1469.

  • Pearson, C. M., & Clair, J. A. (1998). Reframing crisis management. Academy of Management Review, 23(1), 59-76.

  • Pike, S. (2002). Destination image analysis - A review of 142 papers from 1973 to 2000. Tourism Management, 23(5), 541-549.

  • Pike, S. (2008). A cautionary tale of a resort destination’s self-inflicted crisis. Journal of Travel & Tourism Marketing, 23(2-4), 73-82.

  • Pike, S. D. (2016). Destination brand positioning slogans–towards the development of a set of accountability criteria. Acta Turistica, 16(2), 102-124.

  • Rather, R. A., Najar, A. H., & Jaziri, D. (2020). Destination branding in tourism: Insights from social identification, attachment and experience theories. Anatolia, 31(2), 229-243.

  • Sönmez, S. F. (1998). Tourism, terrorism, and political instability. Annals of Tourism Research, 25(2), 416-456.

  • Sönmez, S. F. (1998). Tourism, terrorism, and political instability. Annals of Tourism Research, 25(2), 416-456.

  • Sönmez, S. F., & Graefe, A. R. (1998). Influence of terrorism risk on foreign tourism decisions. Annals of Tourism Research, 25(1), 112-144.

  • Sönmez, S. F., Apostolopoulos, Y., & Tarlow, P. (1999). Tourism in crisis: Managing the effects of terrorism. Journal of Travel Research, 38(1), 13-18.

  • Walters, G., & Clulow, V. (2010). The tourism market’s response to the 2009 black Saturday bushfires: The case of Gippsland. Journal of Travel & Tourism Marketing, 27(8), 844-857.


Abstract Views: 179

PDF Views: 0




  • Promotion of Tourist Destinationsin Conflict through Restoration Practices; A Study of DMOS

Abstract Views: 179  |  PDF Views: 0

Authors

Javeed Ahmad Ganai
Research Scholar, School of Management Studies, Sri Satya Sai University of Technology and Medical Sciences, Bhopal, Madhya Pradesh, India

Abstract


DMOs play a pivotal role in grabbing attention of tourists towards the On Ground and in house restoration practices adopted by the stakeholders in the promotion of destinations plunged in the conflict. The study helps to find out the perception of different restoration practices adopted by the governmental DMOs in promoting the conflict destinations in Jammu and Kashmir. In this paper the researcher collected the data from the hotels and destination management organizations of Jammu and Kashmir. The analysis part includes descriptive analysis (mean, standard deviation). The purpose of this study is to know about the role of DMOs in promotion of tourist destinations which are in plunged in the conflict situation. After the analysis of data it was found that celebrity endorsement and social media involvement has lead positive role towards promotion and restoration of destinations plunged in the conflict like situations

Keywords


Conflict, Tourist Destinations, Restoration Activities and Promotional Strategies

References