Journal of Hospitality Application and Research

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Effect of COVID-19 Outbreak on Travel and Tourism Industry: A Study on Udaipur Hoteliers’ Perspective


Affiliations
1 Assistant Professor, Pacific Business School, Udaipur, Rajasthan, India
2 Associate Professor, Amity School of Hospitality, Amity University, Rajasthan, India
3 Assistant Professor, Post Graduate Centre, Management and Science University, University Drive, Malaysia
     

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Year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely America, India, Italy, Spain, China (Spreader Country), France, Britain, and many more experienced unexceptional spread throughout their states because the disease was communicable and can easily be transmitted through contact with the infected person. So, as one of the remedial actions to regulate the transmission most of the countries preferred the lockdown as a key strategy to stop the commutation, guidelines issues for home isolation, and social distancing enforced at all the extent. This lockdown severely affected millions of people and economic sectors, among all the sectors travel, tourism, and hospitality sector affected the most and still looking for its revival because still travel restrictions are on, and travelers or tourist are not preferring to visit tourist destinations because of suspect of its spread from the tourist places. Due to all these, even after unlock guideline released by the government still the hoteliers looking for the paced revival from the economic setbacks observed by them. This research work is a quantitative research work performed on the hoteliers’ opinion for the negative effect on the industry and their business because of travel restrictions in continuous lockdowns and how exactly they are planned for their revival. The research work embraces relevance for all those having concerns with the revival and sustainable development of the industry or sector.

Keywords

COVID-19, Travel, Tourism and Hospitality Industry, Lockdown, Social Distancing, Economic Setback, Hoteliers, Sustainable Development, Revival
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  • Effect of COVID-19 Outbreak on Travel and Tourism Industry: A Study on Udaipur Hoteliers’ Perspective

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Authors

Ashish Adholiya
Assistant Professor, Pacific Business School, Udaipur, Rajasthan, India
Yashwant Singh Rawal
Associate Professor, Amity School of Hospitality, Amity University, Rajasthan, India
Albattat Ahmad
Assistant Professor, Post Graduate Centre, Management and Science University, University Drive, Malaysia

Abstract


Year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely America, India, Italy, Spain, China (Spreader Country), France, Britain, and many more experienced unexceptional spread throughout their states because the disease was communicable and can easily be transmitted through contact with the infected person. So, as one of the remedial actions to regulate the transmission most of the countries preferred the lockdown as a key strategy to stop the commutation, guidelines issues for home isolation, and social distancing enforced at all the extent. This lockdown severely affected millions of people and economic sectors, among all the sectors travel, tourism, and hospitality sector affected the most and still looking for its revival because still travel restrictions are on, and travelers or tourist are not preferring to visit tourist destinations because of suspect of its spread from the tourist places. Due to all these, even after unlock guideline released by the government still the hoteliers looking for the paced revival from the economic setbacks observed by them. This research work is a quantitative research work performed on the hoteliers’ opinion for the negative effect on the industry and their business because of travel restrictions in continuous lockdowns and how exactly they are planned for their revival. The research work embraces relevance for all those having concerns with the revival and sustainable development of the industry or sector.

Keywords


COVID-19, Travel, Tourism and Hospitality Industry, Lockdown, Social Distancing, Economic Setback, Hoteliers, Sustainable Development, Revival

References