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The Relationship among Transformational Leadership Style, Marketing Resources and Capabilities, and Performance for International Tourist Hotels in Taiwan


Affiliations
1 Department of Hotel and Restaurant Management, Chia-Nan University of Pharmacy and Science, 60, Section 1, Erh-Jen Road, Pao-An, Jen-Te Hsiang, Tainan 717., Taiwan, Province of China
     

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In Taiwan, tourism industries are the most important annual plans of country development. Confronted with the high competitive environment, organization should reinforce manager's leadership for facing the challenge of multi-factors and rapid change. In order to keep sustainable development and growth, managerial implementation is the critical in tourism industry. The purpose of the current study is to demonstrate the relationship among transformation leadership style, marketing resources and capabilities, competitive strategy, and performance in international tourist hotels. The result of the current study can suggest strategic directions for international hotels in terms of applying transformation leadership style, and promoting marketing resources and capabilities. Implications of these findings for international tourist hotels implementations as well as future research directions are subsequently discussed.

Keywords

International Tourist Hotel, Transformation Leadership Style, Marketing Resources and Capabilities, Performance
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  • The Relationship among Transformational Leadership Style, Marketing Resources and Capabilities, and Performance for International Tourist Hotels in Taiwan

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Authors

Cheng-Shiung Wu
Department of Hotel and Restaurant Management, Chia-Nan University of Pharmacy and Science, 60, Section 1, Erh-Jen Road, Pao-An, Jen-Te Hsiang, Tainan 717., Taiwan, Province of China

Abstract


In Taiwan, tourism industries are the most important annual plans of country development. Confronted with the high competitive environment, organization should reinforce manager's leadership for facing the challenge of multi-factors and rapid change. In order to keep sustainable development and growth, managerial implementation is the critical in tourism industry. The purpose of the current study is to demonstrate the relationship among transformation leadership style, marketing resources and capabilities, competitive strategy, and performance in international tourist hotels. The result of the current study can suggest strategic directions for international hotels in terms of applying transformation leadership style, and promoting marketing resources and capabilities. Implications of these findings for international tourist hotels implementations as well as future research directions are subsequently discussed.

Keywords


International Tourist Hotel, Transformation Leadership Style, Marketing Resources and Capabilities, Performance

References