Journal of Hospitality Application and Research

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The Effects of Price Framing and Restrictions of Pre-selling Accommodation Coupons on Customer Perceptions


Affiliations
1 Department of Baking Technology and Management, National Kaohsiung University of Hospitality and Tourism., Taiwan, Province of China
2 Department of Applied English, National Kaohsiung University of Hospitality and Tourism., Taiwan, Province of China
3 Department of Transportation & Communication Management Science National Cheng Kung University., Taiwan, Province of China
     

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  • The Effects of Price Framing and Restrictions of Pre-selling Accommodation Coupons on Customer Perceptions

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Authors

Ming-Hsu Chang
Department of Baking Technology and Management, National Kaohsiung University of Hospitality and Tourism., Taiwan, Province of China
Hsiao-I. Hou
Department of Applied English, National Kaohsiung University of Hospitality and Tourism., Taiwan, Province of China
Dung-Chun Tsai
Department of Transportation & Communication Management Science National Cheng Kung University., Taiwan, Province of China

Abstract


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