MICE Tourism in India: forward Focus

Conventional tourism no doubt is a vital contributor in the process of economic development. However the globalization and liberalization of economy has brought into its wake the MICE (Meeting, Incentives, Conferencing, and Exhibitions) which is at present supplementing the contribution of conventional tourism. It is however, foreseen that mice tourism has enough potential outdo the role of conventional tourism in the years to come. The countries must therefore, encourage it and focus attention towards the development of MICE tourism. There will be one billion international travelers by 2010 and also 30 percent of Singapore's tourism revenue is from MICE. But India attracts only one percentage of the total international market in MICE. The paper provides a comprehensive detail about the MICE (Meeting, Incentives, Conferencing, and Exhibitions) centres of India. The paper discusses the weaknesses, threats of mice as far as India is concerned. The paper also throws light on planning of MICE and action plan.