Journal of Hospitality Application and Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Practices of Yield Management-an Analytical Study-with Special Reference to Hotel Industry


Affiliations
1 Amity School of Hospitality, Amity University.
     

   Subscribe/Renew Journal


Yield Management technique is not very old technique to be used by organizations who has to allocate limited resources. This has been used primarily by the aviation industry, later on by other service industry dealing with highly perishable industry. The main objective of this study to introduce fundamental concepts and trade offs of yield management and to describe the relation ship between yield management and newsvendor framework that is an important model for inventory management.

In particular, this study is about the hotel organization to decide whether to sell rooms in advance at relatively low price to leisure travelers or to 'hold out' and wait for sale at a higher price to late booking business travelers.


Subscription Login to verify subscription
User
Notifications
Font Size


  • Cross, R. G., 1996. Revenue Management: Hard-Core Tactics for Market Domination. Broadway Books.

  • Dhebar, A. and A. Brandenburger. 1993. American Airlines, Inc.: Revenue Management. Harvard Business School Case.

  • Geraghty, M. K., and Johnson E., 1997. Revenue Management Saves National Car Rental. Interfaces. Vol.27, pp. 107-127.

  • McGill, J. I., and Van Ryzin, G. 1., 1999. Revenue Management: Research Overview and Prospects: Transportation Science. VoU3, pp. 233-256.

  • Metters, R. D., Yield Management at Pinko Air., Southern Methodist University Case.

  • Ryan, A., 1995. Handbook of Airline Economics. Aviation Week Group, a division of McGraw-Hill Companies, Chapters 47-50.

  • Smith, B.C., Leimkuhler, J. F., and Darrow, R. M. 1992. Yield Management at American Airlines. Interfaces. Vol.22, pp. 8-31.

  • Talluri, K. T., and Ryzin, G. J. 2002. The Theory and Practice of Revenue Management. Kluwer Academic Publishers, Dordrecht, The Netherlands.


Abstract Views: 354

PDF Views: 0




  • Practices of Yield Management-an Analytical Study-with Special Reference to Hotel Industry

Abstract Views: 354  |  PDF Views: 0

Authors

A. Prasad
Amity School of Hospitality, Amity University.

Abstract


Yield Management technique is not very old technique to be used by organizations who has to allocate limited resources. This has been used primarily by the aviation industry, later on by other service industry dealing with highly perishable industry. The main objective of this study to introduce fundamental concepts and trade offs of yield management and to describe the relation ship between yield management and newsvendor framework that is an important model for inventory management.

In particular, this study is about the hotel organization to decide whether to sell rooms in advance at relatively low price to leisure travelers or to 'hold out' and wait for sale at a higher price to late booking business travelers.


References