Journal of Hospitality Application and Research

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Practices of Yield Management-an Analytical Study-with Special Reference to Hotel Industry


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1 Amity School of Hospitality, Amity University.
     

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Yield Management technique is not very old technique to be used by organizations who has to allocate limited resources. This has been used primarily by the aviation industry, later on by other service industry dealing with highly perishable industry. The main objective of this study to introduce fundamental concepts and trade offs of yield management and to describe the relation ship between yield management and newsvendor framework that is an important model for inventory management.

In particular, this study is about the hotel organization to decide whether to sell rooms in advance at relatively low price to leisure travelers or to 'hold out' and wait for sale at a higher price to late booking business travelers.


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  • Practices of Yield Management-an Analytical Study-with Special Reference to Hotel Industry

Abstract Views: 345  |  PDF Views: 0

Authors

A. Prasad
Amity School of Hospitality, Amity University.

Abstract


Yield Management technique is not very old technique to be used by organizations who has to allocate limited resources. This has been used primarily by the aviation industry, later on by other service industry dealing with highly perishable industry. The main objective of this study to introduce fundamental concepts and trade offs of yield management and to describe the relation ship between yield management and newsvendor framework that is an important model for inventory management.

In particular, this study is about the hotel organization to decide whether to sell rooms in advance at relatively low price to leisure travelers or to 'hold out' and wait for sale at a higher price to late booking business travelers.


References