PRIMA: Practices and Research in Marketing

PRIMA: Practices and Research in Marketing

Publisher: Publishing India Group
Editor: Dr. Pratima Sheorey
Online ISSN: , Print ISSN: 2230-844X
Frequency: Biannual


The aim of PRiMa is the dissemination of insightful and original marketing knowledge. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing. Journal is indexed within Ebsco Database.

Table of Contents

Vol 9, No 1 (2018)


Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India
Shaunak Roy, Shivaji Banerjee
 Vol 9, No 1 (2018), Pagination: 1-17
ABSTRACT |  PDF     Abstract Views: 389  |  PDF Views: 1
Influence of Social Group Via Consumer Conformity Framework - A Conceptual Review
Arun Kaushal, Suvigya Awasthi
 Vol 9, No 1 (2018), Pagination: 18-27
ABSTRACT |  PDF     Abstract Views: 335  |  PDF Views: 2
Impact of Acculturation and Ethnocentrism on Food Consumption:Evidence from Rural India
Manish Das
 Vol 9, No 1 (2018), Pagination: 28-38
ABSTRACT |  PDF     Abstract Views: 349  |  PDF Views: 1
Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region
Rajiv Sindwani
 Vol 9, No 1 (2018), Pagination: 39-49
ABSTRACT |  PDF     Abstract Views: 328  |  PDF Views: 1