Table of Contents
Vol 9, No 1 (2018)
Open Access
Subscription Access
Articles
| Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India | ||
| Shaunak Roy, Shivaji Banerjee | ||
| Vol 9, No 1 (2018), Pagination: 1-17 | ||
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Abstract Views: 724 | PDF Views: 1 | |
| Influence of Social Group Via Consumer Conformity Framework - A Conceptual Review | ||
| Arun Kaushal, Suvigya Awasthi | ||
| Vol 9, No 1 (2018), Pagination: 18-27 | ||
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Abstract Views: 612 | PDF Views: 2 | |
| Impact of Acculturation and Ethnocentrism on Food Consumption:Evidence from Rural India | ||
| Manish Das | ||
| Vol 9, No 1 (2018), Pagination: 28-38 | ||
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Abstract Views: 625 | PDF Views: 1 | |
| Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region | ||
| Rajiv Sindwani | ||
| Vol 9, No 1 (2018), Pagination: 39-49 | ||
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Abstract Views: 651 | PDF Views: 1 | |