| Issue | Title | |
| Vol 2, No 2 (2012) | A Business Model for Inclusive Marketing to Improve the Profitability of the Fishing Industry in the Villages of Coastal Mumbai | Abstract |
| Dyti Dawn, Somdutta Brahma, Tanya Jain | ||
| Vol 4, No 1 (2013) | A Study on Digital Marketing Preferences of Generation Y with Specific Reference to the Purchase of Laptops | Abstract |
| Sujata Joshi | ||
| Vol 4, No 1 (2013) | A Study on Perception of Investors Towards Gold as an Investment Avenue in Madurai City | Abstract |
| M. Santhi | ||
| Vol 3, No 1 (2012) | A Study on Popular Retail formats Adopted by Retailers in India | Abstract |
| Hormaz Dali Patel, Jaydip Chaudhari | ||
| Vol 5, No 1&2 (2014) | Acceptance of Technology Based Self Service Banking Among Mature Customers | Abstract |
| Rajiv Sindwani, Manisha Goel | ||
| Vol 1, No 2 (2011) | Achieving Sense of Freedom by Brands | Abstract |
| Ankita Derasaria, Gaurav Kumar | ||
| Vol 8, No 1 (2017) | An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty | Abstract |
| Nischay Kumar Upmannyu, Sneha Rajput | ||
| Vol 5, No 1&2 (2014) | An Empirical Study to Assess the Relationship Between Environmental Consciousness and Green Purchasing Decisions Among Youngsters | Abstract |
| Meenal Guglani, Tejinderpal Singh | ||
| Vol 9, No 1 (2018) | Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour:A Study on Consumer Durables in India | Abstract |
| Shaunak Roy, Shivaji Banerjee | ||
| Vol 4, No 1 (2013) | Assessment of Customer Centric Practices | Abstract |
| Dhananjay Bapat | ||
| Vol 3, No 2 (2013) | B2B Marketing through Social Media using Web Analytics | Abstract |
| Debi Prasad Dash, Alok Sharma | ||
| Vol 3, No 2 (2013) | Book Review on – ‘What Works’ by Hamish MCrae | Abstract |
| Gauri Joshi | ||
| Vol 2, No 1 (2011) | Building Social Business: The New Kind of Capitalism that Serves Humanity's most Pressing Needs | Abstract |
| Amit Kumar | ||
| Vol 4, No 1 (2013) | Cause Related Marketing: A Strategy to Communicate Corporate Social Responsibility | Abstract |
| Sheetal Soni, Abhishek Soni | ||
| Vol 9, No 1 (2018) | Consumer Characteristics and Technology Based Self Service Banking Service Quality: Evidence from Delhi NCR Region | Abstract |
| Rajiv Sindwani | ||
| Vol 1, No 2 (2011) | Consumer Engagement - The Experiential Way | Abstract |
| Devyani Rohatgi | ||
| Vol 5, No 1&2 (2014) | Consumers Preference for Buying Home Appliances: An Empirical Study in Selected Outlets of Durg-Bhilai City | Abstract |
| Pooja G. Luniya, Manoj Verghese | ||
| Vol 2, No 1 (2011) | Content Marketing | Abstract |
| Avinash A Murthy | ||
| Vol 1, No 2 (2011) | Critical Success Factors for Experiential Marketing: Evidences from the Indian Hospitality Industry | Abstract |
| Samrat Dasgupta, Saranjit Gupta | ||
| Vol 7, No 1-2 (2016) | Customer Perception towards Organic Food Products in Selected Regions of Mumbai | Abstract |
| Vinita Bhatia, Savita Panwar | ||
| Vol 2, No 2 (2012) | Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing | Abstract |
| Mainak Kanjilal, Utsav Ghosh, Ranjan Chaudhuri | ||
| Vol 3, No 2 (2013) | Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector | Abstract |
| Nischay K. Upamannyu, Garima Mathur | ||
| Vol 3, No 1 (2012) | Effective Branding Strategies of Multinational Corporations in International Markets: The Case of India | Abstract |
| Ritu Arora, Roopali Sharma | ||
| Vol 2, No 1 (2011) | Emerging Trends in Marketing Post Recession | Abstract |
| Pratima Sheorey | ||
| Vol 7, No 1-2 (2016) | E-Retailing and Consumer Purchase Decision | Abstract |
| Mohd Fasi | ||
| 1 - 25 of 55 Items | 1 2 3 Next Last | |
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