Content Marketing

The objective of the study is to evaluate the current content dissemination mechanism with respect to its performance, impact and effectiveness and suggest better and alternative channels of content promotion. The major outcome of this study is to improve the online presence of the company and establish it as a thought leader in the industry.

There are three modules under this study namely

Identifying effective content marketing strategies for thought leadership.

Evaluating Social Media as a content delivery channel.

Identifying effective ways of promoting Blogs.

First and foremost, the focus will be on understanding the various initiatives of the Thought Leadership program and the current content management mechanism. This includes measuring the effectiveness of the TL initiatives currently in place.

Secondly, an in-depth analysis will be conducted on the Thought Leadership Programs at competitor companies like IBM, Accenture, Cognizant, Deloitte etc.

Thirdly, the critical success factors for the TLP will be identified based on the competitor analysis and the current initiatives undertaken under Thought Leadership will be benchmarked against competition on these CSF's.

Post a gap-analysis with the competition, various alternatives would be evaluated based on their impact on the target market and also based on its effectiveness as far as the ITSMA awards are concerned.

Finally, the best content marketing strategies would be recommended based on their impact and effectiveness.

The methodology will include secondary research to identify the industry best practices in Thought Leadership and also to identify the various content marketing channels adopted by the competition. Web analytics tools will be used to evaluate the effectiveness of the various channels of content promotion. The implementation phase of the project will include identification of content hosting procedures on the various web-platforms and getting in touch with the respective stakeholders for getting the content listed.