Table of Contents
Vol 2, No 1 (2011)
Open Access
Subscription Access
Articles
| Emerging Trends in Marketing Post Recession | ||
| Pratima Sheorey | ||
| Vol 2, No 1 (2011), Pagination: 2-8 | ||
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Abstract Views: 425 | PDF Views: 0 | |
| Marketing Innovation in FMCG Industry | ||
| Ankita Saxena | ||
| Vol 2, No 1 (2011), Pagination: 9-15 | ||
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Abstract Views: 363 | PDF Views: 0 | |
| Walmart - India Vs. China | ||
| Rajni Kamboj, Sumedha Kalia | ||
| Vol 2, No 1 (2011), Pagination: 19-30 | ||
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Abstract Views: 1160 | PDF Views: 0 | |
| Content Marketing | ||
| Avinash A Murthy | ||
| Vol 2, No 1 (2011), Pagination: 31-45 | ||
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Abstract Views: 614 | PDF Views: 0 | |
Book Review
| Building Social Business: The New Kind of Capitalism that Serves Humanity's most Pressing Needs | ||
| Amit Kumar | ||
| Vol 2, No 1 (2011), Pagination: 16-18 | ||
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Abstract Views: 455 | PDF Views: 0 | |