PRIMA: Practices and Research in Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Walmart - India Vs. China


Affiliations
1 Maharishi Markandeshwar University, Mullana
     

   Subscribe/Renew Journal


Wal-Mart is the world's largest retailer and grocery chain by sales. Wal-Mart is so large that its 2010 sales were almost 50% more than its 5 closest competitors combined, including Target (TGT) and Sears Holdings (SHLD). Wal-Mart earned $408 billion in revenue in FY2010, a 1% increase from 2009. The company operates 8,416 stores worldwide; with over 4,000 of them in international markets. Wal-Mart stores earned 51% of their revenue from grocery sales in 2010, with sales of entertainment, electronics, and toys a distant second at 13% of Wal-Mart stores' revenue. The company plans to open 145-160 new stores in 2011. All around the world, Wal-Mart operated 2747 Supercenters, 803 discount stores, & 150 neighborhood format stores at the end of 2010. According to CEO Mike Duke, the company is planning to create 500,000 jobs worldwide by 2015.

This case study gives insight into Wal-Mart, a major global retailer's possible entry into the Asian countries especially in India & China. It describes the strategy followed by Wal-Mart in India & China & its contribution in the economy of these two developing countries. The case also throws a light on the hurdles faced by Wal-Mart in India & China also.


Keywords

Discount Stores, TGT, SHLD, Super Centers, Wal-Mart
Subscription Login to verify subscription
User
Notifications
Font Size


  • http://www.casestudyinc.com/casedown

  • http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy3/Wal-Mart%20in%20China.htm

  • http://money.cnn.com/

  • http://www.indiaretailing.com/

  • http://www.writework.com/

  • http://ezinearticles.com/?Follow-Wal-Marts-Joint-Venture-Example&type=sv&id=3662900

  • http://www.highbeam.com/doc/1G1-167393669.html#mlt

  • http://economictimes.indiatimes.com/news/economy/policy/india-close-todecision-on-opening-up-retail-sectorto-foreigninvestors/opinions/7521195.cms#write

  • India_Fact_Sheet.2010.pdf

  • http://www.science20.com/newswire/walmart_announces_global_responsible_sourcing_initiative_china_summit

  • http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Wal-Mart%20and%20the%20Indian%20Retail%20Sector-Business%20Strategy.htm

  • http://en.wikipedia.org/wiki/History_of_Wal-Mart

  • http://walmartstores.com/

  • http://mikepereira.com/subpage/docs/walmartcs.htm#IICompanyStrat

  • http://www.articlesbase.com/publiccompany-articles/the-best-of-wal-mart-4390314.html

  • http://www.rationalwalk.com/?p=3827

  • http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Wal-Mart's%20Strategies%20in%20China.htm

  • http://walmartstores.com/pressroom/http://findarticles.com/p/articles/mi_qa5452/is_201003/ai_n54367994/pg_2/?tag=content;col1

  • http://www.moneycontrol.com/news/business/wal-mart-india-growth-facessupply-chain-hurdle_473232-1.html

  • http://abcnews.go.com/Business/TheBigMoney/wal-mart-inchesindia/story?id=10363987&page=2

  • http://www.ibscdc.org/indian-retailingcase-studies.asp

  • http://timesofindia.indiatimes.com/topic/search?q=walmart

  • China-fact-sheet-2010

  • WMT2010GlobalSustainabilityreport

  • http://www.econ.ucdavis.edu/seminars/papers/106/1061.pdf

  • http://www.scribd.com/doc/36206320/Supply-Chain-Management-of-Walmart

  • http://articles.timesofindia.indiatimes.com/2010-08-09/indiabusiness/28290761_1_bharti-walmartstores-retail-business

  • http://www.reuters.com/article/2010/07/13/idUS19977+13-Jul-2010+BW20100713

  • http://www.washingtonpost.com/wpdyn/content/article/2010/02/26/AR2010022606757_3.html

  • http://dealbook.nytimes.com/2010/12/27/wal-mart-to-invest-in-chinese-onlineretailer


Abstract Views: 1160

PDF Views: 0




  • Walmart - India Vs. China

Abstract Views: 1160  |  PDF Views: 0

Authors

Rajni Kamboj
Maharishi Markandeshwar University, Mullana
Sumedha Kalia
Maharishi Markandeshwar University, Mullana

Abstract


Wal-Mart is the world's largest retailer and grocery chain by sales. Wal-Mart is so large that its 2010 sales were almost 50% more than its 5 closest competitors combined, including Target (TGT) and Sears Holdings (SHLD). Wal-Mart earned $408 billion in revenue in FY2010, a 1% increase from 2009. The company operates 8,416 stores worldwide; with over 4,000 of them in international markets. Wal-Mart stores earned 51% of their revenue from grocery sales in 2010, with sales of entertainment, electronics, and toys a distant second at 13% of Wal-Mart stores' revenue. The company plans to open 145-160 new stores in 2011. All around the world, Wal-Mart operated 2747 Supercenters, 803 discount stores, & 150 neighborhood format stores at the end of 2010. According to CEO Mike Duke, the company is planning to create 500,000 jobs worldwide by 2015.

This case study gives insight into Wal-Mart, a major global retailer's possible entry into the Asian countries especially in India & China. It describes the strategy followed by Wal-Mart in India & China & its contribution in the economy of these two developing countries. The case also throws a light on the hurdles faced by Wal-Mart in India & China also.


Keywords


Discount Stores, TGT, SHLD, Super Centers, Wal-Mart

References