PRIMA: Practices and Research in Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Book Review on – ‘What Works’ by Hamish MCrae


Affiliations
1 Marketing, Symbiosis Centre For Management and HRD, Pune, India
     

   Subscribe/Renew Journal


In Given the dominance of Facebook globally, this paper will present a selective review of Social Media Analytics tools for Facebook.

Keywords

Strategies, European Countries
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 472

PDF Views: 2




  • Book Review on – ‘What Works’ by Hamish MCrae

Abstract Views: 472  |  PDF Views: 2

Authors

Gauri Joshi
Marketing, Symbiosis Centre For Management and HRD, Pune, India

Abstract


In Given the dominance of Facebook globally, this paper will present a selective review of Social Media Analytics tools for Facebook.

Keywords


Strategies, European Countries