Table of Contents
Vol 3, No 2 (2013)
Open Access
Subscription Access
Articles
| Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector | ||
| Nischay K. Upamannyu, Garima Mathur | ||
| Vol 3, No 2 (2013), Pagination: 1-14 | ||
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Abstract Views: 1227 | PDF Views: 8 | |
| Social Media as a Future Marketing Tool in India: an overview | ||
| Pravin Kuhikar | ||
| Vol 3, No 2 (2013), Pagination: 15-21 | ||
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Abstract Views: 446 | PDF Views: 4 | |
| B2B Marketing through Social Media using Web Analytics | ||
| Debi Prasad Dash, Alok Sharma | ||
| Vol 3, No 2 (2013), Pagination: 22-34 | ||
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Abstract Views: 1084 | PDF Views: 3 | |
| Social Media Metrics, Tools & Analytics | ||
| Omnath Killekar, Hiral Shah, Ashish Kolge | ||
| Vol 3, No 2 (2013), Pagination: 35-47 | ||
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Abstract Views: 435 | PDF Views: 2 | |
Book Review
| Book Review on – ‘What Works’ by Hamish MCrae | ||
| Gauri Joshi | ||
| Vol 3, No 2 (2013), Pagination: 48-49 | ||
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Abstract Views: 472 | PDF Views: 2 | |