PRIMA: Practices and Research in Marketing

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Book Review on – ‘What Works’ by Hamish MCrae


Affiliations
1 Marketing, Symbiosis Centre For Management and HRD, Pune, India
     

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In Given the dominance of Facebook globally, this paper will present a selective review of Social Media Analytics tools for Facebook.

Keywords

Strategies, European Countries
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  • Book Review on – ‘What Works’ by Hamish MCrae

Abstract Views: 473  |  PDF Views: 2

Authors

Gauri Joshi
Marketing, Symbiosis Centre For Management and HRD, Pune, India

Abstract


In Given the dominance of Facebook globally, this paper will present a selective review of Social Media Analytics tools for Facebook.

Keywords


Strategies, European Countries