PRIMA: Practices and Research in Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing


Affiliations
1 PGDIM, NITIE
2 NITIE
     

   Subscribe/Renew Journal


No Abstract Given
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 433

PDF Views: 8




  • Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing

Abstract Views: 433  |  PDF Views: 8

Authors

Mainak Kanjilal
PGDIM, NITIE
Utsav Ghosh
PGDIM, NITIE

Abstract


No Abstract Given