Table of Contents
Vol 2, No 2 (2012)
Open Access
Subscription Access
Articles
| Linking CRM Enabled Automated Service Quality and its Behavioural Consequences Using Structural Equation Modeling | ||
| Arup Kumar Baksi, Bivraj Bhusan Panda | ||
| Vol 2, No 2 (2012), Pagination: 1-26 | ||
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Abstract Views: 345 | PDF Views: 4 | |
| The Ways in which Experiential Marketing can be Harnessed to Foster better Inclusive Marketing | ||
| Gaurav Babel, Sakshi Jain | ||
| Vol 2, No 2 (2012), Pagination: 27-43 | ||
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Abstract Views: 317 | PDF Views: 4 | |
| Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing | ||
| Mainak Kanjilal, Utsav Ghosh, Ranjan Chaudhuri | ||
| Vol 2, No 2 (2012), Pagination: 44-63 | ||
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Abstract Views: 433 | PDF Views: 8 | |
| Identify Problems in Rural Tourism and Develop Concept Oof Sustainable Model For The Rural Segment in Tourism Sector | ||
| Fahad A. Khan | ||
| Vol 2, No 2 (2012), Pagination: 64-75 | ||
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Abstract Views: 349 | PDF Views: 4 | |
| A Business Model for Inclusive Marketing to Improve the Profitability of the Fishing Industry in the Villages of Coastal Mumbai | ||
| Dyti Dawn, Somdutta Brahma, Tanya Jain | ||
| Vol 2, No 2 (2012), Pagination: 76-95 | ||
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Abstract Views: 455 | PDF Views: 4 | |