| Issue | Title | |
| Vol 6, No 1&2 (2015) | Evolution of Consumption:An Insight into Consumer Derivatives and Marketing Implications | Abstract |
| Ekta Duggal | ||
| Vol 2, No 2 (2012) | Identify Problems in Rural Tourism and Develop Concept Oof Sustainable Model For The Rural Segment in Tourism Sector | Abstract |
| Fahad A. Khan | ||
| Vol 9, No 1 (2018) | Impact of Acculturation and Ethnocentrism on Food Consumption:Evidence from Rural India | Abstract |
| Manish Das | ||
| Vol 3, No 1 (2012) | Impact of Advertisements on Consumer Decision Making Process | Abstract |
| K. Rama Mohan Rao, U.V. Adinarayana Rao | ||
| Vol 8, No 1 (2017) | Impact of Information Processing Style on Advertising Effectiveness | Abstract |
| Surajit Ghosh Dastidar, Kinkini Bhadra | ||
| Vol 3, No 1 (2012) | Impact of Persuasive Communication on Product Awareness and Purchase Intention: A Quasi-Experimental Study of Probiotic Products | Abstract |
| Tejinderpal Singh, Mayur Hangloo, Harmeet Kaur | ||
| Vol 1, No 2 (2011) | Indian Consumers and Experiential Marketing - The Retail Way | Abstract |
| Sukirti Pandey, Priyanka Darji | ||
| Vol 9, No 1 (2018) | Influence of Social Group Via Consumer Conformity Framework - A Conceptual Review | Abstract |
| Arun Kaushal, Suvigya Awasthi | ||
| Vol 1, No 2 (2011) | Integrated Outdoor Advertising Solution | Abstract |
| Kiran Sundaram, Sudeep Chatterjee | ||
| Vol 2, No 2 (2012) | Linking CRM Enabled Automated Service Quality and its Behavioural Consequences Using Structural Equation Modeling | Abstract |
| Arup Kumar Baksi, Bivraj Bhusan Panda | ||
| Vol 2, No 1 (2011) | Marketing Innovation in FMCG Industry | Abstract |
| Ankita Saxena | ||
| Vol 1, No 2 (2011) | Measurement of ROI in Experiential Consumer Engagement | Abstract |
| Debayan Roy, Sandeep Duvvuru | ||
| Vol 7, No 1-2 (2016) | Online Shopping Behaviour of University Students | Abstract |
| Nisha Singla, Shivani Inder, R. S. Arora | ||
| Vol 7, No 1-2 (2016) | Perceived Benefits & Risks towards E-Shopping: Analyzing the Youth Attitude | Abstract |
| Geeta Sachdeva | ||
| Vol 6, No 1&2 (2015) | Perceived Benefits of Loyalty Programmes and their Impact on Purchase Intentions of Customers | Abstract |
| Alka Sharma, Palvi Bhardwaj | ||
| Vol 5, No 1&2 (2014) | Perception of Passengers about Auto Services in Agartala | Abstract |
| Rajat Deb | ||
| Vol 1, No 2 (2011) | Relevance of Inter-Sectoral Breakthrough Marketing Strategies in the Indian Paint Industry | Abstract |
| V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe | ||
| Vol 1, No 2 (2011) | Scope of Interactive 3D Modelling Technology for Greater Consumer Engagement in India, through Experiential Marketing | Abstract |
| Nikitha Gorur, Sayantani Choudhuri | ||
| Vol 3, No 2 (2013) | Social Media as a Future Marketing Tool in India: an overview | Abstract |
| Pravin Kuhikar | ||
| Vol 3, No 2 (2013) | Social Media Metrics, Tools & Analytics | Abstract |
| Omnath Killekar, Hiral Shah, Ashish Kolge | ||
| Vol 6, No 1&2 (2015) | Sustainable Destination Development & Implications for the State of Jammu & Kashmir | Abstract |
| Insha Amin, Anish Yousaf, Rakesh Sharma | ||
| Vol 8, No 1 (2017) | The Effects of Selected Marketing Mix Elements on Customer-Based Brand Equity:The Case of Coffee Chains in Vietnam | Abstract |
| Thong Quang Bui, Hau Vinh Nguyen, Ngoc Thai Pham | ||
| Vol 1, No 2 (2011) | The Role of Technology in Consumer Engagement Management | Abstract |
| Malhar H. Shah | ||
| Vol 2, No 2 (2012) | The Ways in which Experiential Marketing can be Harnessed to Foster better Inclusive Marketing | Abstract |
| Gaurav Babel, Sakshi Jain | ||
| Vol 8, No 1 (2017) | Trends in Residential Market in Bangalore, India | Abstract |
| Wasim Sheikh, Mihir Dash, Kshitiz Sharma | ||
| 26 - 50 of 55 Items | First Previous 1 2 3 Next Last | |
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