"Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City"

One of the latest innovation currently having an impact on public relation is BLOG. Blogging is very popular marketing tool of today's era because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index. Visitors subscribe to a blog's feeds in order to stay up to date with content that's being posted on subjects that interest them. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Some blogs are such that which indirectly influences the mind of consumer's towards buying the product. Weblogs have become increasingly popular over the last two years, spreading gregariously to all spheres of the net: private, academic, cultural, professional and commercial. This paper will elaborate over the different types of blogs and extent of awareness among consumers with reference to Nagpur city.