Vol 15 (2018)

Table of Contents

Vol 15 (2018)

Editorial

Editorial
Poornima Tapas
 Vol 15 (2018), Pagination: i-ii
ABSTRACT |  PDF Abstract Views: 314  |  PDF Views: 134

Articles

Strategic Leadership:An Effective Tool for Sustainable Growth
Minisha Gupta
 Vol 15 (2018), Pagination: 1-5
ABSTRACT |  PDF Abstract Views: 377  |  PDF Views: 152
Impact of Internal Factors on Financial Performance of Indian Life Insurance Sector
Kalyani Mulchandani, Manish Sitlani, Ketan Mulchandani
 Vol 15 (2018), Pagination: 12-19
ABSTRACT |  PDF Abstract Views: 290  |  PDF Views: 137
Tipping Point Leadership in B-Schools:Exploring Opportunities while Managing Change
Venkatesh Ganapathy
 Vol 15 (2018), Pagination: 20-27
ABSTRACT |  PDF Abstract Views: 385  |  PDF Views: 120
Determinants of Personal Care Products Advertisement Effectiveness – A Study with Special Reference to Male Consumers of Chennai
P. Balaji, E. Baskaran
 Vol 15 (2018), Pagination: 28-37
ABSTRACT |  PDF Abstract Views: 403  |  PDF Views: 145
A Review on Internationalization of Indian Entertainment Industry
Namrata Kishnani
 Vol 15 (2018), Pagination: 38-49
ABSTRACT |  PDF Abstract Views: 437  |  PDF Views: 131
Moulding Professional Students into Entrepreneur through Life Skills
Nidhi Pandey, Ashish Pandey, Amit Shrivastava
 Vol 15 (2018), Pagination: 50-60
ABSTRACT |  PDF Abstract Views: 338  |  PDF Views: 135
Financial Literacy:Conceptual Framework and Scale Development
Leena B. Dam, Malti Hotwani
 Vol 15 (2018), Pagination: 61-69
ABSTRACT |  PDF Abstract Views: 488  |  PDF Views: 159

Case Study

Out of Sight, Out of Mind:The Case of Missed Appraisal
Azra Ishrat
 Vol 15 (2018), Pagination: 6-11
ABSTRACT |  PDF Abstract Views: 319  |  PDF Views: 149