Vol 35, No 2 (2017)

Table of Contents

Vol 35, No 2 (2017)

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Articles

Perceived Quality and Brand Loyalty of Smartphones:An Empirical Investigation of Celebrity Endorsements in Indian Market
Rajesh Sharma
 Vol 35, No 2 (2017), Pagination: 1-14
ABSTRACT |  PDF     Abstract Views: 471  |  PDF Views: 3
Multivariate Discriminant Predictive Modelling of Transactional Credit Risk in SME and Mid-Corporate Lending
Renu Arora, Archana Singh
 Vol 35, No 2 (2017), Pagination: 15-27
ABSTRACT |  PDF     Abstract Views: 345  |  PDF Views: 2
Stock Buy Recommendations and their Impact:Evidence from Indian Capital Markets
Namrita Singh Ahluwalia, Mohit Gupta, Navdeep Aggarwal
 Vol 35, No 2 (2017), Pagination: 28-41
ABSTRACT |  PDF     Abstract Views: 341  |  PDF Views: 2
The Journey of Micro-Insurance in India - A Snap Shot
Mohd Azher Parvez, T. Satyanarayana Chary
 Vol 35, No 2 (2017), Pagination: 42-53
ABSTRACT |  PDF     Abstract Views: 352  |  PDF Views: 3
A Study on Modelling the Personality Construct of Brands
Saugat Ghosh
 Vol 35, No 2 (2017), Pagination: 54-65
ABSTRACT |  PDF     Abstract Views: 551  |  PDF Views: 3
Shareholder Value Creation - Comparison of Traditional Accounting Measures and EVA as Predictors of MVA
Tania Mengi, B. S. Bhatia
 Vol 35, No 2 (2017), Pagination: 66-77
ABSTRACT |  PDF     Abstract Views: 427  |  PDF Views: 3

Book Scan

Smartonomics:Simple, Powerful Macroeconomic Tools for Success in an Uncertain World
Basant Potnuru
 Vol 35, No 2 (2017), Pagination: 78-78
ABSTRACT |  PDF     Abstract Views: 312  |  PDF Views: 2