Table of Contents
Vol 35, No 2 (2017)
Open Access
Subscription Access
Articles
| Perceived Quality and Brand Loyalty of Smartphones:An Empirical Investigation of Celebrity Endorsements in Indian Market | ||
| Rajesh Sharma | ||
| Vol 35, No 2 (2017), Pagination: 1-14 | ||
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Abstract Views: 540 | PDF Views: 3 | |
| Multivariate Discriminant Predictive Modelling of Transactional Credit Risk in SME and Mid-Corporate Lending | ||
| Renu Arora, Archana Singh | ||
| Vol 35, No 2 (2017), Pagination: 15-27 | ||
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Abstract Views: 426 | PDF Views: 2 | |
| Stock Buy Recommendations and their Impact:Evidence from Indian Capital Markets | ||
| Namrita Singh Ahluwalia, Mohit Gupta, Navdeep Aggarwal | ||
| Vol 35, No 2 (2017), Pagination: 28-41 | ||
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Abstract Views: 416 | PDF Views: 2 | |
| The Journey of Micro-Insurance in India - A Snap Shot | ||
| Mohd Azher Parvez, T. Satyanarayana Chary | ||
| Vol 35, No 2 (2017), Pagination: 42-53 | ||
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Abstract Views: 428 | PDF Views: 3 | |
| A Study on Modelling the Personality Construct of Brands | ||
| Saugat Ghosh | ||
| Vol 35, No 2 (2017), Pagination: 54-65 | ||
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Abstract Views: 636 | PDF Views: 3 | |
| Shareholder Value Creation - Comparison of Traditional Accounting Measures and EVA as Predictors of MVA | ||
| Tania Mengi, B. S. Bhatia | ||
| Vol 35, No 2 (2017), Pagination: 66-77 | ||
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Abstract Views: 499 | PDF Views: 3 | |
Book Scan
| Smartonomics:Simple, Powerful Macroeconomic Tools for Success in an Uncertain World | ||
| Basant Potnuru | ||
| Vol 35, No 2 (2017), Pagination: 78-78 | ||
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Abstract Views: 380 | PDF Views: 2 | |