International Journal on Customer Relations

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Behavioural Analysis of Consumers’ Towards Selection of Mobile Network Service in Asansol-Durgapur Industrial Region


Affiliations
1 IGNOU, India
     

   Subscribe/Renew Journal


Mobile phones have become a part of our daily life. India has the second-largest telecom network in the world. Mobile based Internet is a key component of Indian Internet usage, with seven out of eight users accessing Internet from their mobile phones.

In present scenario, it has become very important to analyse the dynamics of consumer behaviour in the telecom industry, as the industry has got ample opportunity to grow in near future also. This analysis may be vital for different companies, in order to improve and modify their existing marketing model.

This study aims to gain knowledge about key factors that influence consumer behaviour in telecommunication sector. Keeping this in mind, the paper aims to study whether the mobile phone consumers are price conscious or rendered for good network & service. In this study, we have conducted our survey from retail outlets to common consumers within various age groups as well as various income groups in Asansol-Durgapur industrial region (a selective industrial area) of West Bengal. The survey period was from July 2015 to December 2015 (six months). The intention of our research is to know how the Indian telecom network & service providing companies satisfy the consumers and also to get a clear idea about the satisfaction levels, trends and what modification/improvement they would like to bring in their marketing strategy to fulfill Indian telecom consumers’ real demand.

Keywords

Jamming, Net-Charge, Teledensity, Reliability.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Armstrong, M. (1998). Network interconnection in telecommunications. Economic Journal, Royal Economic Society, 108(448), 545-64, May. doi/abs/10.1111/j.1468-0297.2008.02167.x

  • Armstrong, M. (2004). Network interconnection with asymmetric networks and heterogeneous calling patterns. Information Economics and Policy, 16(3), 375-390. September.pii: S0167-6245(04)00007-1

  • Armstrong, M., & Vickers, J. (2001). Competitive price discrimination. RAND Journal of Economics, The RAND Corporation, 32(4), 579-605. Retrieved from https://ideas.repec.org/a/rje/randje/v32y2001i4p579-605.html.

  • Balmer, R. (2014). Competition and investment in telecommunications and media markets. Publisher Roberto Balmer pp.75-81.

  • Barros, P., Hoernig, S., & Valletti, T. M. (2002). universal service and entry: The role of uniform pricing and coverage constraints. Journal of Regulatory Economics, 21(2), 169-90. Springer. Retrieved from http://journals.kluweronline.com/issn/0922-680X/contents

  • Birke, D., & Swann, G. (2006). Network effects and the choice of mobile phone operator. Journal of Evolutionary Economics, 16(1), 65-84. Springer. April.doi:10.1007/s00191-005-0001-5

  • Bourreau, M., Carlo, C., & Hoernig, S. (2012). Geographic Access Rules and Investments. CEPR Discussion Papers. Retrieved from http://www.cepr.org/active/publications/discussion_papers/dp.php?dpno=9013

  • Calzada, J., & Valletti, T. M. (2008). Network competition and entry deterrence. Economic Journal, Royal Economic Society, 118(531), 1223-1244. doi/abs/10.1111/j.1468-0297.2008.02167.x

  • Carlo Cambini & Valletti, T. M. (2008). Information exchange and competition in communications networks-super. Journal of Industrial Economics, 56(4), 707-728. December. doi/abs/10.1111/j.1467-6451.2008.00365.x

  • Gans, J. S., & King, S. P. (2000). Mobile network competition, customer ignorance and fixed-to-mobile call prices. Information Economics and Policy, Elsevier, 12(4), 301-327, December.

  • Genakos, C., & Valletti, T. M. (2011). Testing the “waterbed” effect in mobile telephony. Journal of the European Economic Association, European Economic Association, 9(6), 1114-1142. December.doi: 10.1111/j.1542-4774.2011.01040.x

  • Hoernig, S. (2006). Should uniform pricing constraints be imposed on entrants? Journal of Regulatory Economics, 30(2), 199-216. Springer. 08.doi: 10.1007/s11149-006-0013-6

  • Hoernig, S. (2008). Market Penetration and Late Entry in Mobile Telephony. Working Papers 08-38, NET Institute, revised Oct 2008. Retrieved from http://www.netinst.org/Hoernig_08-38.pdf

  • Hoernig, S. (2012a). Strategic delegation under price competition and network effects. Economics Letters, 117(2), 487-489, Elsevier. pii/S0165176512003783

  • Hoernig, S. (2012b). The Breakdown of Connectivity Breakdowns. CEPR Discussion Papers 9189. Retrieved from http://www.cepr.org/active/publications/discussion_papers/ dp.php?dpno=9189

  • Hoernig, S. (2014a). Going beyond Duopoly: Connectivity Breakdowns under Receiving Party Pays. FEUNL Working Paper Series wp585, Universidade Nova de Lisboa, Faculdade de Economia. Retrieved from http://fesrvsd.fe.unl.pt/WPFEUNL/WP2014/Wp585.pdf

  • Hoernig, S. (2014b). Competition between multiple asymmetric networks: Theory and applications. International Journal of Industrial Organization, 32(C), 57-69. Elsevier. pii/S0167718713001239

  • Hoernig, S., & Harbord, D. (2010) “Welfare Analysis of Regulating Mobile Termination Rates in the UK (with an Application to the Orange/T-Mobile Merger),” MPRA Paper 21515, University Library of Munich, Germany. https://mpra.ub.uni-muenchen.de/21515/1/MPRA_paper_21515.pdf

  • Hoernig, S., Inderst, R., & Valletti, T. (2014). Calling circles: Network competition with non-uniform calling patterns. RAND Journal of Economics. RAND Corporation, 45(1), 155-175. doi:10.1111/1756-2171.12046

  • Hoernig, S., Marc Bourreau & Carlo Cambini (2014). Fixed-mobile integration. Journal of Regulatory Economics, 45(1), 57-74. Springer. doi: 10.1007/s11149-013-9230-y

  • Hurkens, S., & Jeon, D. S. (2009). Mobile Termination and Mobile Penetration. TSE Working Papers 09-070, Toulouse School of Economics (TSE). doc/wp/io/wp_io_70_2009.pdf

  • Jay, S., Neu, W., Neumann, K.-H., Pluckebaum, T., & Vogelsang, I. (2012). Wholesale pricing, NGA take-up and competition. Communications & Strategies, 86(2), 153-174. Retrieved from http://repec.idate.fr/RePEc/idt/journl/CS8607/CS86_Hoernig_et_al.pdf

  • Klemperer, P. (1987). The Competitiveness of Markets with Switching Costs. The RAND Journal of Economics, 18(1), 138-150.

  • Koski, H., & Kretschmer, T. (2004). Entry, standards and competition: Firm strategies and the diffusion of mobile telephony. Review of Industrial Organization, The Industrial Organization Society, 26(1), 89-113. Springer. doi: 10.1007/s11151-004-4085-0

  • Laffont, J. J., Rey, P., & Tirole, J. (1998). Network Competition: I. Overview and Nondiscriminatory Pricing. RAND Journal of Economics, The RAND Corporation, 29(1), 1-37, Spring. Retrieved from http://www.jstor.org

  • Lestage, R., & Flacher, D. (2014). Infrastructure investment and optimal access regulation in the different stages of telecommunications market liberalization. Journal of Telecommunications Policy, 38(7), 569-579. pii/S0308596114000044

  • Li, Y., & Lyons, B. (2012). Market structure, regulation and the speed of mobile network penetration. Journal of Industrial Economics, 30(6), 697-707. Elsevier. pii/S0167718712000926

  • Pearcy, J., & Savage, S. J. (2015). Actual and potential competition in international telecommunications. Journal of Industrial Economics, 42(C), 94-105. Elsevier. pii: S0167-718715000776

  • Valletti, T. M., & Hoernig, S. (2011). When Two-Part Tariffs are Not Enough: Mixing with Nonlinear Pricing. The B.E. Journal of Theoretical Economics, De Gruyter, 11(1), 1-20, October. Retrieved from http://www.degruyter.com/view/j/bejte.2011.11.issue-1/1935-1704.1826/1935-1704.1826.xml?format=INT

  • Vareda, J., & Hoernig, S. (2010). Racing for Investment under Mandatory Access. The B.E. Journal of Economic Analysis & Policy, De Gruyter, 10(1), 1-31. Retrieved from http://www.degruyter.com/view/j/bejeap.2010.10.1/bejeap.2010.10.1.2553/bejeap.2010.10.1.2553.xml?format=INT

  • Valletti, T. M., & Hoernig, S. (2007). Mixing goods with two-part tariffs. European Economic Review, Elsevier, 51(7), 1733-1750. October. pii/S0014-2921(06)00148-6

  • Vogelsang, I., & Hoernig, S. (2012). The Ambivalence of Two-Part Tariffs for Bottleneck Access. FEUNL Working Paper Series wp568, Universidade Nova de Lisboa, Faculdade de Economia. http://fesrvsd.fe.unl.pt/WPFEUNL/WP2012/Wp568.pdf

  • Wallin, S., & Leijon, V. (2009). Telecom network and service management: An operator survey, pp.12-19 doi:10.1007/978-3-642-04994-1_2

  • http://dipp.nic.in/English/Publications/FDI_Statistics/2015/india_FDI_July2015.pdf

  • http://pib.nic.in/newsite/erelease.aspx?relid=79183

  • http://en.wikipedia.org/wiki/Internal_consistency

  • http://www.business-standard.com/article/companies/telecom-2014-likely-to-be-a-year-of consolidation.html

  • http://www.business-standard.com/article/companies/telecom-2014-likely-to-be-a-year-of consolidation-113123101122_1.html

  • http://www.dot.gov.in/

  • http://www.researchgate.net_Telecom_Network_and_Service_Management_An_Operator_Survey.bmk

  • http://www.telecomnewsindia.com/


Abstract Views: 434

PDF Views: 0




  • Behavioural Analysis of Consumers’ Towards Selection of Mobile Network Service in Asansol-Durgapur Industrial Region

Abstract Views: 434  |  PDF Views: 0

Authors

Subhendu Sengupta
IGNOU, India

Abstract


Mobile phones have become a part of our daily life. India has the second-largest telecom network in the world. Mobile based Internet is a key component of Indian Internet usage, with seven out of eight users accessing Internet from their mobile phones.

In present scenario, it has become very important to analyse the dynamics of consumer behaviour in the telecom industry, as the industry has got ample opportunity to grow in near future also. This analysis may be vital for different companies, in order to improve and modify their existing marketing model.

This study aims to gain knowledge about key factors that influence consumer behaviour in telecommunication sector. Keeping this in mind, the paper aims to study whether the mobile phone consumers are price conscious or rendered for good network & service. In this study, we have conducted our survey from retail outlets to common consumers within various age groups as well as various income groups in Asansol-Durgapur industrial region (a selective industrial area) of West Bengal. The survey period was from July 2015 to December 2015 (six months). The intention of our research is to know how the Indian telecom network & service providing companies satisfy the consumers and also to get a clear idea about the satisfaction levels, trends and what modification/improvement they would like to bring in their marketing strategy to fulfill Indian telecom consumers’ real demand.

Keywords


Jamming, Net-Charge, Teledensity, Reliability.

References