International Journal on Customer Relations
Publisher: Publishing India Group
Editor: Dr. Urvashi Makkar
Online ISSN: , Print ISSN: 2320-7515
Frequency: Biannual
Description:
International Journal on Customer Relations, bring together academicians, researchers, information scientists to focus on understanding the modern development in the field of Customer Relationship and establishing new collaboration in this area.
Table of Contents
Vol 10, No 1 (2022)
Articles
Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis | ||
Princi Gupta | ||
Vol 10, No 1 (2022), Pagination: 01-10 | ||
ABSTRACT | PDF | Abstract Views: 309 | PDF Views: 0 |
Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention | ||
Raouf Ahmad Rather | ||
Vol 10, No 1 (2022), Pagination: 11-18 | ||
ABSTRACT | PDF | Abstract Views: 294 | PDF Views: 0 |
The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship? | ||
Mesfin Workineh Melese, Haregua Teshome Wondimkun | ||
Vol 10, No 1 (2022), Pagination: 19-33 | ||
ABSTRACT | PDF | Abstract Views: 316 | PDF Views: 0 |