Table of Contents
Vol 10, No 1 (2022)
Open Access
Subscription Access
Articles
| Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis | ||
| Princi Gupta | ||
| Vol 10, No 1 (2022), Pagination: 01-10 | ||
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Abstract Views: 308 | PDF Views: 0 | |
| Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention | ||
| Raouf Ahmad Rather | ||
| Vol 10, No 1 (2022), Pagination: 11-18 | ||
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Abstract Views: 293 | PDF Views: 0 | |
| The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship? | ||
| Mesfin Workineh Melese, Haregua Teshome Wondimkun | ||
| Vol 10, No 1 (2022), Pagination: 19-33 | ||
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Abstract Views: 316 | PDF Views: 0 | |