Vol 10, No 1 (2022)

Table of Contents

Vol 10, No 1 (2022)

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Articles

Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis
Princi Gupta
 Vol 10, No 1 (2022), Pagination: 01-10
ABSTRACT |  PDF     Abstract Views: 23  |  PDF Views: 0
Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention
Raouf Ahmad Rather
 Vol 10, No 1 (2022), Pagination: 11-18
ABSTRACT |  PDF     Abstract Views: 23  |  PDF Views: 0
The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship?
Mesfin Workineh Melese, Haregua Teshome Wondimkun
 Vol 10, No 1 (2022), Pagination: 19-33
ABSTRACT |  PDF     Abstract Views: 25  |  PDF Views: 0