Browse Title Index

Issue Title
Vol 1, No 2 (2013) A Comparative Study between Usa and India on Factors Affecting Online Shopping Abstract
Bharti Motwani, Sharda Haryani, Sukhjeet Matharu
Vol 8, No 2 (2020) A Fuzzy Based Analysis Of Consumer Satisfaction Among The Electricity Consumers For Improving Consumer Relationship Management Abstract
Raju Sikdar, Sarbani Mitra
Vol 6, No 1 (2018) A Study of Comparison of Private and Public Sector Banks Regarding Various Aspects of Relationship Marketing Abstract
Rupali Madan, Rachna Agrawal, Mitu G. Matta
Vol 2, No 1 (2014) A Study of Online Shopping Habits of Consumers in India Abstract
Kalpana Mathur, Arti Sharma
Vol 9, No 1&2 (2021) A Study On Consumer Behavioural Analysis Of Online Shopping Trends In India Abstract
Anusha Thakur
Vol 6, No 1 (2018) A Study on Consumers’ Adoption Intention for Digital Wallets in India Abstract
Satadruti Chakraborty, Dipa Mitra
Vol 1, No 2 (2013) A Study on Customer Satisfaction Index of Mobile Phone Subscribers in Kerala Abstract
K. S Kannan, Pisharady Devi, Bino Thomas
Vol 7, No 2 (2019) A Study on Gender Differences in Motives of Visit Intention, Perceived Value and Tourist Satisfaction with Rural Tourism in India Abstract
Anil Kumar
Vol 2, No 1 (2014) A Study on the Influence of Triggers on Perceived Service Quality Abstract
Neetha J. Eappen, K. B. Pavithran
Vol 1, No 2 (2013) An Analysis of Indian Consumers' Attitude towards Health Drinks Abstract
Monica Bedi, reeva Paul
Vol 2, No 1 (2014) An Empirical Outlook of Brand Equity - A Marketing Mace to Ensure Unwavering Customer Base Abstract
A. Mahesh
Vol 2, No 2 (2014) An Empirical Study to Assess the Perceived Security & Privacy Concern and Perceived Security & Privacy Satisfaction Regarding the Use of Internet Banking Among Bank Customers Abstract
Tejinderpal Singh
Vol 1, No 2 (2013) An Evaluation of Customer Satisfaction with Botswana Television (BTV) Programming Using the Gap Model for Data Analysis Abstract
Rebana Mmereki, Nkisang Moeti
Vol 7, No 2 (2019) An Exploratory Study of Customer Perceptions of Usage of Chatbots in the Hospitality Industry Abstract
Mihir Dash, Suprabha Bakshi
Vol 7, No 1 (2019) An Integrated Model for Predicting Buying Behavior of Young Smartphones Consumers Abstract
Archana Singh, Ritu Srivastava
Vol 2, No 2 (2014) Analysing Relationship Quality Perspectives in Indian Retail Abstract
Ekta Duggal
Vol 6, No 2 (2018) Analyzing Retail Customer Buying Preferences and Patterns:An Empirical Study with Reference to Spencer’s Retail Outlet, Guntur Abstract
P. Daniel, M. S. Narayana, P. Vijay Kumar
Vol 8, No 1 (2020) Assessing the Customer Satisfaction by Measuring Service Quality Using Servqual Scale Abstract
Anjali Ganesh
Vol 4, No 2 (2016) Assessing the Impact of Customer Relationship Management Practices on Customer Loyalty in Insurance Sector Abstract
Neetu Andotra, Deepti Abrol
Vol 1, No 2 (2013) Bank Email Marketing: Creating Customer Relations with Permission Abstract
Vikas Nath, Nimit Gupta
Vol 6, No 1 (2018) Behavioural Analysis of Consumers’ Towards Selection of Mobile Network Service in Asansol-Durgapur Industrial Region Abstract
Subhendu Sengupta
Vol 4, No 2 (2016) Brand Preference of Consumers towards Selected Consumer Durables: A Case Study of Tinsukia Town Abstract
Subhadeep Chakraborty
Vol 5, No 2 (2017) Building Customer Loyalty:An Empirical Study of Indian Telecom Industry Abstract
Meera Arora
Vol 4, No 2 (2016) Buying Behaviour of Rural Consumers: Impact of Advertisements on FMCG Purchases in Rural Uttarakhand Abstract
Hitesh Kumar Pant, Pratibha Pant, Amit Joshi
Vol 3, No 2 (2015) Buying Behavioural Pattern Regarding Smartphone Users Abstract
Mokhalles Mohammad Mehdi
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