Issue | Title | |
Vol 1, No 1 (2013) | Relationship Marketing-a Comaparative Study of Different Passenger Cars in India | Abstract |
Ranjeet Verma | ||
Vol 2, No 2 (2014) | Revisiting Customer Satisfaction and Loyalty as a Sustainable Approach for Indian Consumer Banking | Abstract |
Jyoti Sharma | ||
Vol 8, No 2 (2020) | Role Of Brand Hate On The Relationship of Consumer Personality Traits And Brand Loyalty | Abstract |
Sunita Gupta, Pankaj Gupta, Renu Yadav | ||
Vol 3, No 1 (2015) | Satisfaction of Internal Customer in Higher Education - A Case Study of Jharkhand | Abstract |
Praveen Srivastava | ||
Vol 5, No 1 (2017) | Satisfaction towards Motor Insurance Policies: Experience from Indian General Insurance Industry | Abstract |
Sudhir Chandra Das, Shalakha Rao | ||
Vol 4, No 2 (2016) | Segmenting Private Label Shoppers: An Empirical Study | Abstract |
Shahir Bhatt, Amola Bhatt | ||
Vol 7, No 1 (2019) | Service Quality and Customer Satisfaction at Kenya National Archives and Documentation Service, Nairobi County:Servqual Model Revisited | Abstract |
Zachary Kefa Chepukaka, Fridah Kendi Kirugi | ||
Vol 4, No 1 (2016) | Service Quality in Public and Private Sector Banks of India | Abstract |
Shruti Agrawal, Manish Mittal, Ratish Gupta | ||
Vol 4, No 2 (2016) | Supply Chain Members Headship Styles: An Overview of Small Scale Industries Managers Portraying Customers Concentration | Abstract |
Vipul Chalotra, Taruna Dubey | ||
Vol 9, No 1&2 (2021) | The Effect Of Brand Positioning On Consumer Preference In Some Selected Beer Brands In Addis Ababa | Abstract |
Mesfin Workineh Melese, Bethelihem Tamiru Tekletsion | ||
Vol 8, No 2 (2020) | The Effect Of Covid-19 On Marketing Innovations And Corporate Social Responsibility (Case Study: Active Companies In Food Industry) | Abstract |
Mohammad Aghaei, Ali Ghasemian Sahebi, Rahil Kordheydari | ||
Vol 10, No 1 (2022) | The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship? | Abstract |
Mesfin Workineh Melese, Haregua Teshome Wondimkun | ||
Vol 2, No 2 (2014) | The Effect of Servicescape of Casual Restaurants on Youths, Dining Experience | Abstract |
Abhisek Jana, Rajeshwari Chatterjee | ||
Vol 3, No 1 (2015) | The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR | Abstract |
Shamsher Singh, Ameet Sao | ||
Vol 3, No 1 (2015) | The Influence of Education, Occupation and Income on Perceived Customer Value | Abstract |
Amit Sharma, Bodh raj Sharma | ||
Vol 3, No 2 (2015) | Understanding the Customer Experience: An Exploratory Study of "A" Category Hotels | Abstract |
Jyoti Sharma, Raouf Ahmad Rather | ||
Vol 6, No 1 (2018) | Waiting Time:Perception of Demographic Groups | Abstract |
Neetu Kumari, Sandeep Patyal | ||
Vol 7, No 1 (2019) | Working Conditions of Employees of Tea Industry in Nilgiris District | Abstract |
Marimuthu Selvakumar, M. Jeyaselvam, V. Sathyalakshmi, R. Mohammed Abubakkar Siddique | ||
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