Issue | Title | |
Vol 6, No 2 (2018) | Factors Affecting Buying Behaviour in the Purchase of Residential Property:A Factor Analysis Approach | Abstract |
Yogesh Kumar, Utkal Khandelwal | ||
Vol 5, No 1 (2017) | Factors Affecting Consumer's Choice to Use Mobile Wallet to Access M-Commerce Industry in India | Abstract |
Abhilasha Seam, Raja Sekhar Reddy, Snehil Agrawal, Behara Krishna Chaitanya, Himanshu Bist, Suleman Safdar, Pranav Ranjan Patil, Purba Halady Rao | ||
Vol 6, No 2 (2018) | Factors Influencing Management of Customer Relationship of Frontline Employees in Selected Service-Sector Organizations | Abstract |
Tapas Lata Sahu, Rajendra Prasad Das | ||
Vol 6, No 1 (2018) | Factors Leading to Customer Satisfaction in Dairy Industry:A Study in Indian Perspective | Abstract |
Rajeev Kumar, Ashutosh Mohan | ||
Vol 1, No 1 (2013) | Financial Performance of State Bank of India and ICICI Bank-a Comparative Study | Abstract |
D. Padma, V. Arulmathi | ||
Vol 6, No 1 (2018) | Flipkart’s Big Billion Day Sale-Then and Now:A Comparison | Abstract |
Anubhuti Nigam, Adeel Maqbool | ||
Vol 3, No 2 (2015) | Gender Diversity in E-Tailing Satisfaction | Abstract |
Bodh Raj Sharma, Saransh Gupta, Ankit Sharma, Nitika Sharma | ||
Vol 5, No 1 (2017) | How Satisfied is my Customer?: An Evaluation of Customer Satisfaction of Cellular Service Providers in the Region of Mumbaiwith Special Reference to Tata Docomo | Abstract |
Mangesh Kasbekar | ||
Vol 2, No 2 (2014) | Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and Us | Abstract |
Bharti Motwani, Sharda Haryani, Sukhjeet Matharu | ||
Vol 10, No 1 (2022) | Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis | Abstract |
Princi Gupta | ||
Vol 1, No 2 (2013) | Impact of Online Advertisements on Students and Professional Employees: a Research on Consumer Behaviour | Abstract |
ramesh Babu Kakumanu | ||
Vol 5, No 2 (2017) | Impact of Outdoor Advertising in Building Brands - A Study of Warangal | Abstract |
Mohd Fasi, Sadequnnisa Begum | ||
Vol 8, No 1 (2020) | Impact of Servicescape on Overall Service Quality of Restaurant Services in India | Abstract |
Subhodeep Chakraborty, Vishal Kamra | ||
Vol 9, No 1&2 (2021) | Impact Of Social Factors On Clothing Purchase Behaviour Patterns: A Study On Working Women Consumers | Abstract |
Sunita Gupta, Renu Yadav | ||
Vol 6, No 2 (2018) | Insured’s Perception on Determinants of Insurance Claim Recovery Process:Are these Illusions or Realities for the Insurers in Bangladesh? | Abstract |
A. K. M. Aminul Islam, Sahadat Hossain | ||
Vol 10, No 1 (2022) | Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention | Abstract |
Raouf Ahmad Rather | ||
Vol 4, No 1 (2016) | Investigating Occupation-Wise Perception of Customers towards Access to Cooperative Banking Services | Abstract |
Neetu Andotra, Tarsem Lal | ||
Vol 8, No 1 (2020) | Investigating the Perceptual and Attitudinal Responses of Consumers Toward Health Halo Labels in Food Products:A Kolkata-Based Study | Abstract |
Sharad Agarwal, Shaunak Roy | ||
Vol 9, No 1&2 (2021) | Machine Learning Techniques To Recommend Products In E-Commerce: A Systematic Review | Abstract |
Md Hesam Akhter, Vinod Kumar Panchal | ||
Vol 4, No 1 (2016) | Managing Customer's Brand Experience for Creating Brand Resonance in Smartphones | Abstract |
Alka Sharma, Vibhuti Jasrotia | ||
Vol 5, No 2 (2017) | Organizational Virtuousness:The Customer's Perspective | Abstract |
Joshua Gukiina, Waswa Balunywa, Joseph Mpeera Ntay, Augustine Ahiauzu | ||
Vol 3, No 2 (2015) | Patient Satisfaction towards the Service Marketing Mix:A Comparative Study of Public and Private Hospitals Operating in Udaipur Division | Abstract |
Dharmesh Motwani, Devendra Shrimali, Khushbu Agarwal | ||
Vol 6, No 1 (2018) | Refining and Validating Image Congruence, Satisfaction and Loyalty Amongst Mall Shoppers in India | Abstract |
Kuljit Kaur, Harmeen Soch | ||
Vol 3, No 1 (2015) | Relationship Marketing Programmes Effectiveness amongst Departmental Store Customers of Indore | Abstract |
Prerna Kumar | ||
Vol 1, No 1 (2013) | Relationship Marketing with Loyalty Programs in Uae Retail Markets | Abstract |
V.C.S.M.R. Pujari | ||
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