Browse Title Index


 
Issue Title
 
Vol 6, No 2 (2018) Factors Affecting Buying Behaviour in the Purchase of Residential Property:A Factor Analysis Approach Abstract
Yogesh Kumar, Utkal Khandelwal
 
Vol 5, No 1 (2017) Factors Affecting Consumer's Choice to Use Mobile Wallet to Access M-Commerce Industry in India Abstract
Abhilasha Seam, Raja Sekhar Reddy, Snehil Agrawal, Behara Krishna Chaitanya, Himanshu Bist, Suleman Safdar, Pranav Ranjan Patil, Purba Halady Rao
 
Vol 6, No 2 (2018) Factors Influencing Management of Customer Relationship of Frontline Employees in Selected Service-Sector Organizations Abstract
Tapas Lata Sahu, Rajendra Prasad Das
 
Vol 6, No 1 (2018) Factors Leading to Customer Satisfaction in Dairy Industry:A Study in Indian Perspective Abstract
Rajeev Kumar, Ashutosh Mohan
 
Vol 1, No 1 (2013) Financial Performance of State Bank of India and ICICI Bank-a Comparative Study Abstract
D. Padma, V. Arulmathi
 
Vol 6, No 1 (2018) Flipkart’s Big Billion Day Sale-Then and Now:A Comparison Abstract
Anubhuti Nigam, Adeel Maqbool
 
Vol 3, No 2 (2015) Gender Diversity in E-Tailing Satisfaction Abstract
Bodh Raj Sharma, Saransh Gupta, Ankit Sharma, Nitika Sharma
 
Vol 5, No 1 (2017) How Satisfied is my Customer?: An Evaluation of Customer Satisfaction of Cellular Service Providers in the Region of Mumbaiwith Special Reference to Tata Docomo Abstract
Mangesh Kasbekar
 
Vol 2, No 2 (2014) Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and Us Abstract
Bharti Motwani, Sharda Haryani, Sukhjeet Matharu
 
Vol 10, No 1 (2022) Impact of Interaction Between Big Five Personality Traits and Age on Post-purchase Satisfaction among Female Consumers – A Multivariate Analysis Abstract
Princi Gupta
 
Vol 1, No 2 (2013) Impact of Online Advertisements on Students and Professional Employees: a Research on Consumer Behaviour Abstract
ramesh Babu Kakumanu
 
Vol 5, No 2 (2017) Impact of Outdoor Advertising in Building Brands - A Study of Warangal Abstract
Mohd Fasi, Sadequnnisa Begum
 
Vol 8, No 1 (2020) Impact of Servicescape on Overall Service Quality of Restaurant Services in India Abstract
Subhodeep Chakraborty, Vishal Kamra
 
Vol 9, No 1&2 (2021) Impact Of Social Factors On Clothing Purchase Behaviour Patterns: A Study On Working Women Consumers Abstract
Sunita Gupta, Renu Yadav
 
Vol 6, No 2 (2018) Insured’s Perception on Determinants of Insurance Claim Recovery Process:Are these Illusions or Realities for the Insurers in Bangladesh? Abstract
A. K. M. Aminul Islam, Sahadat Hossain
 
Vol 10, No 1 (2022) Interface between Hospitality-based Customer Brand Engagement, Self-brand Congruence, and Revisit Intention Abstract
Raouf Ahmad Rather
 
Vol 4, No 1 (2016) Investigating Occupation-Wise Perception of Customers towards Access to Cooperative Banking Services Abstract
Neetu Andotra, Tarsem Lal
 
Vol 8, No 1 (2020) Investigating the Perceptual and Attitudinal Responses of Consumers Toward Health Halo Labels in Food Products:A Kolkata-Based Study Abstract
Sharad Agarwal, Shaunak Roy
 
Vol 9, No 1&2 (2021) Machine Learning Techniques To Recommend Products In E-Commerce: A Systematic Review Abstract
Md Hesam Akhter, Vinod Kumar Panchal
 
Vol 4, No 1 (2016) Managing Customer's Brand Experience for Creating Brand Resonance in Smartphones Abstract
Alka Sharma, Vibhuti Jasrotia
 
Vol 5, No 2 (2017) Organizational Virtuousness:The Customer's Perspective Abstract
Joshua Gukiina, Waswa Balunywa, Joseph Mpeera Ntay, Augustine Ahiauzu
 
Vol 3, No 2 (2015) Patient Satisfaction towards the Service Marketing Mix:A Comparative Study of Public and Private Hospitals Operating in Udaipur Division Abstract
Dharmesh Motwani, Devendra Shrimali, Khushbu Agarwal
 
Vol 6, No 1 (2018) Refining and Validating Image Congruence, Satisfaction and Loyalty Amongst Mall Shoppers in India Abstract
Kuljit Kaur, Harmeen Soch
 
Vol 3, No 1 (2015) Relationship Marketing Programmes Effectiveness amongst Departmental Store Customers of Indore Abstract
Prerna Kumar
 
Vol 1, No 1 (2013) Relationship Marketing with Loyalty Programs in Uae Retail Markets Abstract
V.C.S.M.R. Pujari
 
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