International Journal on Customer Relations

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Comparative Study between Usa and India on Factors Affecting Online Shopping


Affiliations
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, India
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
     

   Subscribe/Renew Journal


Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanism

Keywords

Online Shopping, Product, Accessibility, Security etc
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anderson, W. P., Chatterjee, L. & Lakshmanan, T. R. (2003). E-commerce, transportation and economic geography. Growth and Change, Fall, 34(4), 415-432.

  • Awad, N. F. & Rogowsky, A. (2008). Establishing trust in electronic commerce through online word of mouth: An examination across genders. Journal of Management Information Systems, 24(4), 101-121.

  • Chiang, K. P. & Dholakia, R. R. (2003). Factors driving consumer intention to shop online: An empirical investigation. Journal of Consumer Psychology, 13(1-2), 177-183.

  • Childers, T. L., Carr, C. L., Peck, J. & Carson, S. (2001). Hedonic and utilitarian motives for online retail shopping behavior. Journal of Retailing, Winter, 77(4), 511-535.

  • Cyr, D. & Bonanni, C. (2005). Gender and website design in e-business. International Journal of Electronic Business, 3(6), 565-582.

  • Dixon, T. & Marston, A. (2002). U.K. retail real estate and the effects of online shopping. Journal of Urban Technology, 9(3), 19-47.

  • Ellen, P. S., Bearden, W. O. & Sharma, S. (1991). Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction. Journal of the Academy of Marketing Science, 19(4), 297-307.

  • E-Marketer. (2010). Estate. Retrieved from http://www. emarketer.com/eStats.

  • Enos, L. & Conlin, R. (2000). 85 Percent of Net Surfers Shop Online. E-Commerce Times.

  • Farag, S., Weltevreden, J., van Rietbergen, T., Dijst, M., & van Oort, F. (2006a). E-shopping in the Netherlands: Does geography matter?. Environment and Planning (Part B): Planning and Design, 33(1), 59-74.

  • Fuscaldo, D. (2003). E-commerce: Selling strategies the cyber- shoppers next doors. Wall Street Journal, 27.

  • Gefen, D. & Straub, D. (2003). Managing user trust in B2C e-services. E-Service Journal, 2(2), 7-24.

  • Gould, J. (1998). Driven to shop? Role of transportation in future home shopping. Transportation Research Record, 1617(1), 149-156.

  • Jeandrain, A. C. (2001). Consumer reactions in a realistic virtual shop: Influence on buying style. Journal of Interactive Advertising, 2(1), 1-16.

  • Joines, J. L., Scherer, C. W. & Scheufele, D. A. (2003). Exploring motivations for consumer web use and their implications for e-commerce. Journal of Consumer Marketing, 20(2/3), 90-108.

  • Lynch, P. D., Rent, R. J. & Srinivasan, S. S. (2001). The global internet shoppers: Evidence from shopping tasks in twelve countries. Journal of Advertising Research, 41(3), 15-23.

  • Marker, J. T. Jr. & Goulias, K. (2000). Framework for the analysis of grocery teleshopping. Transportation Research Record, 1725(1), 1-8.

  • Mokhtarian, P. L. (2004). A conceptual analysis of the transportation impacts of B2C e-commerce. Transportation, 31(3), 257-284.

  • Pastore, M. (1999). Consumers Concerned with Reliability. Cyber Atlas. Retrieved from http://cyberatlas.internet. com

  • Pastore, M. (2000). No Shortage of Online Shoppers. Cyber Atlas. Retrieved from http://cyberatlas.internet.com Pastore, M. (2001a). Convenience Key to Successful Holiday Season. Cyber Atlas. Retrieved from http://cyberatlas. internet.com

  • Pastore, M. (2001b). E-Commerce Trudges through Current Slowdown. Cyber Atlas. Retrieved from http://cyberatlas. internet.com

  • Sengupta, K. & Zviran, M. (1997). Measuring user satisfaction in an outsourcing environment. IEEE Transactions on Engineering Management, 44(4), 414-421.

  • Venkatesh, V. & Morris, M. G. (2000). Why don’t men ever stop to ask for directions? Gender, social influence and their role in technology acceptance and usage behaviour. MIS Quarterly, 24(1), 115-139.

  • Weltevreden, J., Atzema, O., Frenken, K., de Kruif, K. & van Oort, F. (2008). The geography of internet adoption by independent retailers in the Netherlands. Environment and Planning Part B): Planning and Design, 35(1), 443-460.

  • Wolfinbarger, M. & Gilly, M. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34-55.

  • Xia, L. & Monroe, K. B. (2004). Price partitioning on the Internet. Journal of Interactive Marketing, 18(4), 63-73.

  • Xianfengmous. (2011). Retrieved from www. Xianfengmousrainbow.wordpress.com

  • XtraMSN (2002). XtraMSN Online Shopping Research. Retrieved from http://xtramsn.co.nz/homepage2/staticimages/ advertising/PDF/shoppingresearch.pdf


Abstract Views: 668

PDF Views: 0




  • A Comparative Study between Usa and India on Factors Affecting Online Shopping

Abstract Views: 668  |  PDF Views: 0

Authors

Bharti Motwani
Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, India
Sharda Haryani
Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
Sukhjeet Matharu
Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India

Abstract


Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanism

Keywords


Online Shopping, Product, Accessibility, Security etc

References