International Journal on Customer Relations

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A Comparative Study between Usa and India on Factors Affecting Online Shopping


Affiliations
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, India
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
     

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Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanism

Keywords

Online Shopping, Product, Accessibility, Security etc
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  • A Comparative Study between Usa and India on Factors Affecting Online Shopping

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Authors

Bharti Motwani
Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, India
Sharda Haryani
Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India
Sukhjeet Matharu
Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, India

Abstract


Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanism

Keywords


Online Shopping, Product, Accessibility, Security etc

References