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A Study on Consumers’ Adoption Intention for Digital Wallets in India


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1 Indian Institute of Social Welfare & Business Management, Management House, College Square West, Kolkata, West Bengal, India
     

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The purpose of the present research study is to find out whether customer demographics influence adoption intention for e-wallets in India and to identify the parameters that are most important in predicting consumers’ adoption intention and whether the market can be segmented into different customer groups. The regression model showed an impressive amount of variance explained for adoption intention (R2=81.7%) and cluster analysis helped to reveal three different customer segments with their different set of criteria. The above findings will help digital wallet companies to have a better and clear understanding of factors that influence the adoption decision of Indian consumers concentrating particularly on the parameters that influence end-users to adopt their services.

Keywords

E-Wallet, Adoption Intention, Regression, Cluster, Anova.
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  • A Study on Consumers’ Adoption Intention for Digital Wallets in India

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Authors

Satadruti Chakraborty
Indian Institute of Social Welfare & Business Management, Management House, College Square West, Kolkata, West Bengal, India
Dipa Mitra
Indian Institute of Social Welfare & Business Management, Management House, College Square West, Kolkata, West Bengal, India

Abstract


The purpose of the present research study is to find out whether customer demographics influence adoption intention for e-wallets in India and to identify the parameters that are most important in predicting consumers’ adoption intention and whether the market can be segmented into different customer groups. The regression model showed an impressive amount of variance explained for adoption intention (R2=81.7%) and cluster analysis helped to reveal three different customer segments with their different set of criteria. The above findings will help digital wallet companies to have a better and clear understanding of factors that influence the adoption decision of Indian consumers concentrating particularly on the parameters that influence end-users to adopt their services.

Keywords


E-Wallet, Adoption Intention, Regression, Cluster, Anova.

References