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Factors Affecting Buying Behaviour in the Purchase of Residential Property:A Factor Analysis Approach


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1 Management Department, GLA University, Uttar Pradesh, India
     

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Purpose: The main objective of this study is to find the relative importance of the various criteria that home buyers consider while evaluating the available alternatives. This study also attempts to categorize these variables into factors.

Methodology: This is a descriptive research in which non-disguised and structured questionnaire having closed-ended questions. It was administered to collect data from the respondents.

Findings: It was found in the study that financial factors are given the highest consideration while evaluating the alternatives by the residential property buyers. The variables could be grouped into six factors.


Keywords

Residential Property Buying, Factors Affecting Home Buying Decision, Factor Analysis.
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  • Factors Affecting Buying Behaviour in the Purchase of Residential Property:A Factor Analysis Approach

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Authors

Yogesh Kumar
Management Department, GLA University, Uttar Pradesh, India
Utkal Khandelwal
Management Department, GLA University, Uttar Pradesh, India

Abstract


Purpose: The main objective of this study is to find the relative importance of the various criteria that home buyers consider while evaluating the available alternatives. This study also attempts to categorize these variables into factors.

Methodology: This is a descriptive research in which non-disguised and structured questionnaire having closed-ended questions. It was administered to collect data from the respondents.

Findings: It was found in the study that financial factors are given the highest consideration while evaluating the alternatives by the residential property buyers. The variables could be grouped into six factors.


Keywords


Residential Property Buying, Factors Affecting Home Buying Decision, Factor Analysis.

References