Table of Contents
Vol 4, No 2 (2016)
Open Access
Subscription Access
Articles
| Buying Behaviour of Rural Consumers: Impact of Advertisements on FMCG Purchases in Rural Uttarakhand | ||
| Hitesh Kumar Pant, Pratibha Pant, Amit Joshi | ||
| Vol 4, No 2 (2016), Pagination: 1-8 | ||
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Abstract Views: 479 | PDF Views: 1 | |
| Brand Preference of Consumers towards Selected Consumer Durables: A Case Study of Tinsukia Town | ||
| Subhadeep Chakraborty | ||
| Vol 4, No 2 (2016), Pagination: 9-18 | ||
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Abstract Views: 476 | PDF Views: 1 | |
| Assessing the Impact of Customer Relationship Management Practices on Customer Loyalty in Insurance Sector | ||
| Neetu Andotra, Deepti Abrol | ||
| Vol 4, No 2 (2016), Pagination: 19-24 | ||
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Abstract Views: 440 | PDF Views: 1 | |
| Supply Chain Members Headship Styles: An Overview of Small Scale Industries Managers Portraying Customers Concentration | ||
| Vipul Chalotra, Taruna Dubey | ||
| Vol 4, No 2 (2016), Pagination: 25-29 | ||
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Abstract Views: 309 | PDF Views: 1 | |
| Segmenting Private Label Shoppers: An Empirical Study | ||
| Shahir Bhatt, Amola Bhatt | ||
| Vol 4, No 2 (2016), Pagination: 30-39 | ||
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Abstract Views: 400 | PDF Views: 1 | |