Table of Contents
Vol 2, No 2 (2014)
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Articles
Analysing Relationship Quality Perspectives in Indian Retail | ||
Ekta Duggal | ||
Vol 2, No 2 (2014), Pagination: 1-8 | ||
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Abstract Views: 665 | PDF Views: 2 |
Revisiting Customer Satisfaction and Loyalty as a Sustainable Approach for Indian Consumer Banking | ||
Jyoti Sharma | ||
Vol 2, No 2 (2014), Pagination: 9-16 | ||
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Abstract Views: 468 | PDF Views: 4 |
Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and Us | ||
Bharti Motwani, Sharda Haryani, Sukhjeet Matharu | ||
Vol 2, No 2 (2014), Pagination: 17-25 | ||
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Abstract Views: 762 | PDF Views: 2 |
Ethical Marketing as a Tool for Developing Customer Relations: An Empirical Analysis | ||
Naresh Sharma, Bodh Raj Sharma | ||
Vol 2, No 2 (2014), Pagination: 26-31 | ||
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Abstract Views: 539 | PDF Views: 2 |
Empirical Study on Cluster Analysis of the Smartphone Segment | ||
S. Lakshmy | ||
Vol 2, No 2 (2014), Pagination: 32-36 | ||
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Abstract Views: 573 | PDF Views: 2 |
The Effect of Servicescape of Casual Restaurants on Youths, Dining Experience | ||
Abhisek Jana, Rajeshwari Chatterjee | ||
Vol 2, No 2 (2014), Pagination: 37-44 | ||
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Abstract Views: 506 | PDF Views: 2 |
An Empirical Study to Assess the Perceived Security & Privacy Concern and Perceived Security & Privacy Satisfaction Regarding the Use of Internet Banking Among Bank Customers | ||
Tejinderpal Singh | ||
Vol 2, No 2 (2014), Pagination: 45-53 | ||
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Abstract Views: 632 | PDF Views: 2 |