Does Big Data Influence the Efficiency of the Capital Markets?

This paper examines the adaptation of the ‘big data’ strategies in the developed capital markets and its effect on the efficiency of the capital markets. The big data strategy and algorithms use the power of high capacity computing to affect the high frequency trading which improves the efficiency in the market. However, high frequency trading also poses many regulatory challenges for the Security and Exchange Commission. Social media and microblogs affect the risk appetite of the investors. The sentiment and decision-making pattern of the investors are influenced by the continuous flows of the information through the social media which affects the capital markets.