International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers


Affiliations
1 Thakur Institute of Management Studies and Research, Maharashtra, India
     

   Subscribe/Renew Journal


The research paper attempts a reconnaissance of the challenges that Indian leaders and managers face while dealing with people from the west. For many decades now, Indian understanding of business theories and concepts has been informed primarily by western thought and philosophy. Even studies in cross-cultural communication have been received from the west, with Indian culture as the “other”. The study proposes to use the theories propounded by prominent thinkers in the field but change the foci by making Indian culture the norm and western culture the “other”. The paper also looks at the concept of cultural competence and investigates the challenges in developing it in the face of increased transience of cultural identity. And finally, it investigates the anthropological approach to cultural understanding and developing CQ – Cultural Competence by proposing theoria as a starting point to comprehend cultural differences.

Keywords

Culture, Cultural Competence, Indian Culture, Western Culture.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Balciunaitiene, A., Barvydiene, V., & Petkeviciute, N. (2013). Career development in cross-cultural environment. Organizacijø Vadyba: Sisteminiai Tyrimai, 66, 7-17.

  • Balagangadhara, S. N. (2011). How to produce knowledge about people and their cultures. All Roads Lead to Jerusalem. Retrieved October 16, 2018 from http://www.hipkapi.com/2011/03/01/how-to-produce-knowledge-about-people-and-their-cultures-s-n-balagangadhara/

  • Bhalla, V. (2006). The new Indians: Reconstructing Indian identity in the United States. The American Behavioral Scientist, 50(1), 118-136.

  • Bloomer, W. (1993). The superlative “nomoi” of Herodotus’s “Histories”. Classical Antiquity, 12(1), 30-50.

  • Bouge, R. (2001). Deleuze and Guattari. London: Routledge.

  • Borrego, E., & Johnson, R. (2012). Cultural competence for public managers: Managing diversity in today’s world. Boca Raton, FL: CRC Press.

  • Cappelli, P., Singh, H., Singh, J., & Useem, M. (2010). The India way: How India’s top business leaders are revolutionizing management. Boston, MA: Harvard Business Press.

  • Deardorff, D. K. (Ed.). (2009). The Sage handbook of intercultural competence. Thousand Oaks, CA: Sage Publications Inc.

  • Deleuze, G., & Guattari, F. (2000). Anti-oedipus: Capitalism and schizophrenia. Minneapolis, MN: University of Minnesota Press.

  • Earley, C., & Mosakowski, E. (2016). Cultural intelligence. In HBR’s 10 must reads: On managing across cultures (pp. 1-16). Boston, MA: Harvard Business Review Press.

  • Fisher, C. M., Shirole, R., & Bhupatkar, A. P. (2001). Ethical stances in Indian management culture. Personnel Review, 30(5), 694-711.

  • Fujimoto, Y., Bahfen, N., Fermelis, J., & Charmine E. J. Härtel. (2007). The global village: Online cross-cultural communication and HRM. Cross Cultural Management, 14(1), 7-22.

  • Glover, J., Friedman, H., & van Driel, M. (2016). Cultural dilemmas and sociocultural encounters: an approach for understanding, assessing and analyzing culture. In Jessica L. Wildman, Brigitte K. Armon, & Richard L. Griffith (Eds.), Critical issues in cross cultural management. Switzerland: Springer International Publishing.

  • Hammerich, K., & Lewis, R. (2013). Fish can’t see water: How national culture can make or break your corporate strategy. Chichester: John Wiley and Sons Ltd.

  • Harris, P., Moran, R., & Moran, S. (2004). Managing cultural differences: Global leadership strategies for the 21st century. Burlington, MA: Elsevier.

  • “Herodotus Encyclopedia of world biography.” Retrieved September 06, 2018 from Encyclopedia.com: http://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herodotus

  • Hofstede, G. (1984). Culture’s consequences: International differences in work-related values. New Delhi: Sage Publications.

  • Hofstede, G.H. (2001), Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations (2nd ed.). Thousand Oaks, CA: Sage.

  • Hofstede, G. (n.d.). County comparison tool. Retrieved from https://www.hofstede-insights.com

  • Hunsinger, R. P. (2006). Culture and cultural identity in intercultural technical communication. Technical Communication Quarterly, 15(1), 31-48.

  • Hurn, B., & Tomalin, B. (2013). Cross cultural communication: Theory and practice. Basingstoke: Palgrave Macmillan.

  • McLean, J. (2010). Communicating across cultures. Manager, Summer, ABI/ INFORM Global, 30-31.

  • Magala, S. (2005). Cross-cultural competence. Oxon: Routledge.

  • Mesoudi, A. (2011). Cultural evolution: How darwinian theory can explain human culture & synthesize the social sciences. Chicago, IL: University of Chicago Press.

  • Moodian, M. (Ed.). (2009). Contemporary leadership and intercultural competence: exploring the cross-cultural dynamics within organizations. Los Angeles, CA: Sage Publications.

  • Morand, D. A. (1995). Politeness as a universal variable in cross-cultural managerial communication. International Journal of Organizational Analysis, 3(4), 52-74.

  • Myers, M. D., & Tan, F. B. (2002). Beyond models of national culture in information systems research. Journal of Global Information Management, 10(2), 1-19.

  • Pusch, M. D. (2009). The interculturally competent global leader. In Darla K. Deardorff (Ed.), The Sage hand book of intercultural competence. Los Angeles, CA: Sage Publications Inc.

  • Redfield, J. (2002). Herodotus the tourist. In Thomas Harrison (Ed.), Greeks and Barbarians. New York, NY: Routledge.

  • Roberts, J. (2011). Herodotus: A very short introduction. New York, NY: Oxford University Press.

  • Rothman, J. (2014, December 26). The meaning of “culture”. Cultural Comment. The New Yorker. Retrieved from https://www.newyorker.com/books/joshua-rothman/meaning-culture

  • Soderberg, A. M., & Holden, N. (2002). Rethinking cross cultural management in a globalizing business world. International Journal of Cross Cultural Management, 2(1), 103-121.

  • Srivastava, R. (Ed.). (2007). The healthcare professional’s guide to clinical cultural competence. Toronto: Elsevier Canada.

  • Stahl, G. K., Miska, C., Lee, H. J., & Luque, M. S. De (2017). The upside of cultural differences: Towards a more balanced treatment of culture in cross-cultural management research. Cross Cultural & Strategic Management, 24(1), 2-12.

  • Storti, C. (2007). Speaking of India: Bridging the communication gap when working with Indians. Boston, MA: Intercultural Press.

  • Trompenaars, F., & Turner, C. (2012). Riding the waves of culture: understanding diversity in global business. New York, NY: Mc Graw Hill.

  • Wright, S. (1994). Culture in anthropology and organisational studies. In S. Wright (Ed.), Anthropology of organizations. London: Routledge.

  • Xiao, H., & Boyd, D. (2010). Learning from cross-cultural problems in international projects: A Chinese case. Engineering, Construction and Architectural Management, 17(6), 549-562.


Abstract Views: 261

PDF Views: 0




  • Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers

Abstract Views: 261  |  PDF Views: 0

Authors

Medha Bakhshi
Thakur Institute of Management Studies and Research, Maharashtra, India

Abstract


The research paper attempts a reconnaissance of the challenges that Indian leaders and managers face while dealing with people from the west. For many decades now, Indian understanding of business theories and concepts has been informed primarily by western thought and philosophy. Even studies in cross-cultural communication have been received from the west, with Indian culture as the “other”. The study proposes to use the theories propounded by prominent thinkers in the field but change the foci by making Indian culture the norm and western culture the “other”. The paper also looks at the concept of cultural competence and investigates the challenges in developing it in the face of increased transience of cultural identity. And finally, it investigates the anthropological approach to cultural understanding and developing CQ – Cultural Competence by proposing theoria as a starting point to comprehend cultural differences.

Keywords


Culture, Cultural Competence, Indian Culture, Western Culture.

References