International Journal of Marketing and Business Communication

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Policy Regulation of Advertising to Children


Affiliations
1 Hamdard University, New Delhi., India
2 FORE School of Management, New Delhi., India
     

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The present research paper aims to addresses the legal/legislative regulatory measures combined with industry led self-regulatory measure of advertising to children in India. It compares India with some developed countries on the dimensions of policy regulation and gives a deep understanding of system necessities that ensures acceptability of advertising to this special consumer group. The study reveals that developed countries have well established framework of policy regulation for acceptable advertising to children than India and hence lays the basis for acceptable advertising to children in India too.

Keywords

Advertising, Policy, Legal, Self-regulatory, India, Developed Countries
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  • Policy Regulation of Advertising to Children

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Authors

Akhter Ali
Hamdard University, New Delhi., India
D.K. Batra
FORE School of Management, New Delhi., India
N. Ravichandran
Hamdard University, New Delhi., India

Abstract


The present research paper aims to addresses the legal/legislative regulatory measures combined with industry led self-regulatory measure of advertising to children in India. It compares India with some developed countries on the dimensions of policy regulation and gives a deep understanding of system necessities that ensures acceptability of advertising to this special consumer group. The study reveals that developed countries have well established framework of policy regulation for acceptable advertising to children than India and hence lays the basis for acceptable advertising to children in India too.

Keywords


Advertising, Policy, Legal, Self-regulatory, India, Developed Countries

References