International Journal of Marketing and Business Communication

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Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach


Affiliations
1 Lecturer, Department of Management, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, Bangladesh
2 Associate Professor, Department of Marketing, University of Rajshahi, Bangladesh
     

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The main purpose of this empirical research is to find out the matching of the 'suppliers-manufacturer-product-distributorsconsumers' attributes (SMPDC Attributes) in consumer goods industries of Bangladesh. In total, 250 samples are used applying cluster sampling method. Data have been collected through semi-structured questionnaire. PAST 2.17 version is used for analyzing data. Results show that good matching of all five variables categories augment sustainability of firms in the industry. This study reveals that well-suited suppliers to manufacturer, an efficient manufacturing of a product, a high quality product with reliable distributors and suitable target customers for that product are essential to confirm success.

Keywords

Attributes, Suppliers, Manufacturer, Product, Distributors, Consumers
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  • Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach

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Authors

Md. Borak Ali
Lecturer, Department of Management, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, Bangladesh
Md. Rokonuzzaman
Associate Professor, Department of Marketing, University of Rajshahi, Bangladesh

Abstract


The main purpose of this empirical research is to find out the matching of the 'suppliers-manufacturer-product-distributorsconsumers' attributes (SMPDC Attributes) in consumer goods industries of Bangladesh. In total, 250 samples are used applying cluster sampling method. Data have been collected through semi-structured questionnaire. PAST 2.17 version is used for analyzing data. Results show that good matching of all five variables categories augment sustainability of firms in the industry. This study reveals that well-suited suppliers to manufacturer, an efficient manufacturing of a product, a high quality product with reliable distributors and suitable target customers for that product are essential to confirm success.

Keywords


Attributes, Suppliers, Manufacturer, Product, Distributors, Consumers

References