Table of Contents
Vol 1, No 4 (2012)
Open Access
Subscription Access
Articles
| An Exploratory Study of Luxury Consumption in Korea: Implications for International Marketers and Advertisers | ||
| Min-Woo Kwon, Jonghyuk Lee, Yongjun Sung, Dave Wilcox | ||
| Vol 1, No 4 (2012), Pagination: 1-12 | ||
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| CSR Communication through Annual Reports: To Whom, How Much and Why? | ||
| Ruchi Tewari | ||
| Vol 1, No 4 (2012), Pagination: 13-24 | ||
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| Analyzing Computer Mediated Buyer-seller Negotiations: An Application of Social Presence Theory | ||
| Guang Yang | ||
| Vol 1, No 4 (2012), Pagination: 25-34 | ||
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| Consumer Awareness and Perception towards Green Products: A Study of Youngsters in India | ||
| Sanjeev Kumar, Radha Garg, Anita Makkar | ||
| Vol 1, No 4 (2012), Pagination: 35-43 | ||
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| Flexible Interest Rate Grid for Transparent Credit Approval Process - A Study Based on Customers' Perspective | ||
| Baba Gnanakumar Perpetran | ||
| Vol 1, No 4 (2012), Pagination: 44-52 | ||
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Abstract Views: 338 | PDF Views: 0 | |
| Balancing Diversity among Indian Life Insurers Looking Back and Looking Ahead | ||
| Sangeetha Natarajan, S. Porkodi, S. Poornima | ||
| Vol 1, No 4 (2012), Pagination: 53-63 | ||
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Abstract Views: 457 | PDF Views: 0 | |
| Behavioural Analysis of Individual Investors towards Selection of Mutual Fund Schemes: An Empirical Study | ||
| Neelam Jain, Sugandh Rawal | ||
| Vol 1, No 4 (2012), Pagination: 64-70 | ||
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Abstract Views: 466 | PDF Views: 0 | |