Table of Contents
Vol 3, No 2 (2014)
Open Access
Subscription Access
Articles
| Multisensory Marketing - Building Sustainability Perspective in Diverse Sectors | ||
| Prarthana Kumar | ||
| Vol 3, No 2 (2014), Pagination: 1-8 | ||
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Abstract Views: 519 | PDF Views: 2 | |
| Convenience and Atmospherics as Predictors of Retail Customer Experience | ||
| Shilpa Bagdare | ||
| Vol 3, No 2 (2014), Pagination: 9-16 | ||
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Abstract Views: 456 | PDF Views: 2 | |
| Attitude Towards Advertisements: A Study on Tweenagers | ||
| Dheeraj Nim, Simranjeet Kaur Sandhar, Tanvi Dashora | ||
| Vol 3, No 2 (2014), Pagination: 17-23 | ||
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Abstract Views: 391 | PDF Views: 2 | |
| Developing New Financial Services from Lead User Input in India | ||
| Intekhab (Ian) Alam | ||
| Vol 3, No 2 (2014), Pagination: 24-32 | ||
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Abstract Views: 308 | PDF Views: 2 | |
| The Month-of-the-Year Effect in the Indian Stock Market: A Case Study on BSE Sensex | ||
| Som Sankar Sen | ||
| Vol 3, No 2 (2014), Pagination: 22-27 | ||
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Abstract Views: 251 | PDF Views: 2 | |
| Consumer Perception and Opinion Towards Advertising: An Empirical Study on Consumer Behaviour in South Delhi | ||
| Tejinder Sharma, Geetanjali Chawla | ||
| Vol 3, No 2 (2014), Pagination: 46-55 | ||
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Abstract Views: 294 | PDF Views: 4 | |