Marketing Support System for Small Scale Industries : will it be Able to Withstand the Impact of Globalisation?(with Special Reference to Nsic)

An industrial undertaking, in which the investment in fixed assets in plant and machinery whether held on ownership terms, on lease or on hire purchase does not exceed Rs.10 million, is a small-scale industry in technical terms.The Small-scale industries sector plays a vital role in the growth of the country. It contributes almost 40% of the gross industrial value added in the Indian economy. It has been estimated that a million rupee of investment in fixed assets in the small scale sector produces 4.62 million worth of goods or services with an approximate value addition of ten percentage points. The Small-scale sector has grown rapidly over the years. The number of small-scale units has increased from an estimated Q.S7 million units in the year 1980-81 to over 3 million in the year 2000. When the performance of this sector is viewed against the growth in the manufacturing and the industry sector as a whole, it Instills confidence in the resilience of the small-scale sector.