Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region

In the Indian scenario, both men and women are going for employment not only to meet their financial demands but also to live with comfort. As a result, the needs and wants of the people have increased.
The consumer behaviour models have helped in giving a framework for studying the buying preference; the consumers, the changes taking place in their order in view of the fast changes occurring in the socio-economic environment in all parts of the world.
The consumer market consists of all the households and individuals who buy goods and services for their personal use. Consumers differ tremendously in income, educational level, taste and age. So it is necessary for the marketers to divide consumer into so many groups and to develop products or services designed to suit their needs. In olden days, marketers had close and direct contact with the consumers, which enabled them to understand consumers. But the growth in the size of firms and markets has made it impossible on the part of the marketers to have such a close contact. This necessitated the present day marketing managers to conduct consumer research to have an idea about the behaviour of consumers.