Table of Contents
Vol 34, No 5 (2004)
Articles
| Tourism Marketing in Western Maharashtra and Goa: The Seven A's Strategy | ||
| P. B. Patil | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 179 | | |
| Marketing Dynamics of Textiles: A Case of Handloom Products in Chittoor District | ||
| B. Nagaraja | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 165 | | |
| Small Scale Industrial Maladies - Does Marketing Sickness cause them? | ||
| S. Murugan, M. Edwin Gnanadhas, N. Thalavai Pillai | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 163 | | |
| Direct Marketing & its Challenges in the Information Technology Era | ||
| Pankaj Atri | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 169 | | |
| Emerging Women Entrepreneurs in India - Some Observations | ||
| Ch Rajesham, D. Raghava | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 168 | | |
| Efficiency Benefits Pass on to Consumers: New Development in Retail Market Environment in India | ||
| P. Narayana Reddy | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 173 | | |
| Marketing of Banking Services in the Globalised Scenario - Emerging Challenges | ||
| V. Gopalakrishnan | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 169 | | |
| An Application of Attribution in Consumer Decision Making and Defense Against Post Purchase Dissonance - A Study of Rural Consumer Behaviour | ||
| V. V Subrahamanya Sharma, Ramesh Kasturi | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 182 | | |
| Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region | ||
| K. Shivkumar, S. Komathi | ||
| Vol 34, No 5 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 181 | | |