A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd

Till the other day, there was one buzzword for banks in the new era: retail. Both old public sector banks and the snazzy new generation private and foreign banks were busy drawing strategies which would power them right in to the drawing rooms of customers as retail lending was seen to be the answer in times of diminishing industrial credit off-take that was in the year 2000.Retailing consists of the financial activities and steps needed to place a product in the hands of the ultimate consumer (or) to provide services to the consumer. Retailing is not a steady and stable area of business; rather it is an exciting business sector that effectively combines an individual's skills to make a profit in an ever-changing market environment. That is why some retailers are successful and others who are either unwilling (or) unable to adapt to this environment will fail.