Impact of Effective Advertisement on Consumer Attitude

Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Even the erstwhile socialist nations no longer consider advertisement as a taboo rather they are veering round to the view that it is an indispensable component of any sales promotion measure with its benefit spreading over a long period of time. Advertising is indeed the only direct method which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Thus, the impact leads to cultural and social changes to a great extent. Under this situation, efficacy of the manufacturers, marketers and advertisers is tested in churning out advertisements, matching the expectations of the consumers, which may gradually bring about desired attitudinal changes in them.