![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
Marketing Success through Holistic Branding
Subscribe/Renew Journal
A brand is a claim of distinction. A claim of distinction helps a brand stand out of clutter and provides the customer a clear reason to choose the brand over the competitor's offerings. Brand building is a costly exercise. In a survey of marketing executives, 85% were indicative of the fact that marketing efforts fail because marketing department is the only group behind all the initiatives and efforts. This has to be replaced by a holistic solution for brand development, i.e. every individual throughout the organization needs to be on- board in an exercise of such magnanimity. This claim of distinction should be generously supported in every aspect of, and interaction with your brand.
User
Subscription
Login to verify subscription
Font Size
Information
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 157
![](https://i-scholar.in/public/site/images/pdfview.png)